Northern Vietnam as Cultural Tourism Destination for Finnish Travellers
Le, Ngoc Anh (2019)
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Lataukset:
Le, Ngoc Anh
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904014110
https://urn.fi/URN:NBN:fi:amk-201904014110
Tiivistelmä
Vietnam has emerged as a popular tourism destination in the recent years among
Finnish travellers with its well-known coastal destinations. At the same time, the
Northern part of the country possess a long history and a diversity of cultural
heritage, which can offer tourists with abundant sources for culture learning. The
aim of this paper is to examine Finnish travellers’ interest towards Northern
Vietnamese cultural tourism. The research finding is going to assist in the
development of the commissioner’s cultural tourism products.
In order to gain valuable data for the research, a survey was conducted to gather
qualitative data on Finnish travellers’ social opinion on Northern Vietnamese
cultural tourism. The data was collected from 98 Finnish citizens from different
age groups, aiming to generalize the perception within the whole group. The
result reveals Finnish travellers as purposeful cultural tourists. They have high
interest in travelling to Northern Vietnam for culture learning purpose, however
they lack specific information on what the destination has to offer. The research
finding points out the undersupply of destination branding as well as high quality
services at the destination, which should be taken into consideration to attract
more Finnish travellers to Northern Vietnam.
Finnish travellers with its well-known coastal destinations. At the same time, the
Northern part of the country possess a long history and a diversity of cultural
heritage, which can offer tourists with abundant sources for culture learning. The
aim of this paper is to examine Finnish travellers’ interest towards Northern
Vietnamese cultural tourism. The research finding is going to assist in the
development of the commissioner’s cultural tourism products.
In order to gain valuable data for the research, a survey was conducted to gather
qualitative data on Finnish travellers’ social opinion on Northern Vietnamese
cultural tourism. The data was collected from 98 Finnish citizens from different
age groups, aiming to generalize the perception within the whole group. The
result reveals Finnish travellers as purposeful cultural tourists. They have high
interest in travelling to Northern Vietnam for culture learning purpose, however
they lack specific information on what the destination has to offer. The research
finding points out the undersupply of destination branding as well as high quality
services at the destination, which should be taken into consideration to attract
more Finnish travellers to Northern Vietnam.