Afghanistan in the lewis model
Ahmadzai, Hadia (2008-04-06)
Ahmadzai, Hadia
Jyväskylän ammattikorkeakoulu JAMK University of Applied Sciences
2008-04-06
Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa
henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:jamk-1213788585-3
https://urn.fi/URN:NBN:fi:jamk-1213788585-3
Tiivistelmä
Afghanistan with a newly developing economy has little to no information on its customers in order to attract foreign investors and venture capitalists. A customer’s behaviour is defined by his/her culture, therefore, this thesis has gathered information on Afghan culture and giving evidence to support the claim it has defined where in the Lewis Model Afghans culturally fit The aim of the research is to lesson the gap which exists between Afghans and those who want to conduct business in Afghanistan. Qualitative method is the main method used in the study. The research objectives are: -Gathering general information on Afghan culture -Information found being compared to the categories of culture in the book, When Cultures Collide -Placing Afghanistan in its appropriate place on the Lewis Model The research defines Afghans as multi-active people, who are extroverts and put emphasis on human-transaction. Religion has an important role in the society, males and females are not considered equal. Creating relationships are considered more important than building empires. The results are accurate in general, but further study is needed as the sample for this study was limited. It is suggested that a larger sample should be studied using similar methods.