MARKETING THE INTERNATIONAL PROGRAMMES OF KYMENLAAKSO UNIVERSITY OF APPLIED SCIENCES IN THE TWIN CITIES OF KOUVOLA
Smirnov, Dmitry (2010)
Smirnov, Dmitry
Kymenlaakson ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010101413693
https://urn.fi/URN:NBN:fi:amk-2010101413693
Tiivistelmä
Municipalities’ twinning activities provide different kind of possibilities for its citizens and various institutions. Currently Kymenlaakso University of Applied Sciences (KyUAS) is trying to use the partnership links Kouvola has with its twin cities abroad for marketing the University’s international programmes there.
The aim of this thesis was to develop the strategy of marketing KyUAS international programmes in the twin cities of Kouvola. The main attention was put on the city of Vologda.
The main method for this research has been action based. Different kinds of activities aimed at marketing the programmes offered by KyUAS are described and suggestions for future actions are developed.
Giving the presentations in selected secondary school institutions and holding private consultations proved to be an effective method of marketing international programmes in Vologda. Among the outcomes there is a detailed plan of marketing the international programmes of KyUAS in the twin cities of Kouvola for 2011.
The aim of this thesis was to develop the strategy of marketing KyUAS international programmes in the twin cities of Kouvola. The main attention was put on the city of Vologda.
The main method for this research has been action based. Different kinds of activities aimed at marketing the programmes offered by KyUAS are described and suggestions for future actions are developed.
Giving the presentations in selected secondary school institutions and holding private consultations proved to be an effective method of marketing international programmes in Vologda. Among the outcomes there is a detailed plan of marketing the international programmes of KyUAS in the twin cities of Kouvola for 2011.