• The Role of Internet in Marketing Premiering Movies 

      Tuohimaa, Suvi (Oulun seudun ammattikorkeakoulu, 2010)
      The objective of this thesis was to find out about the role of Internet today in premiering movie marketing and whether Internet is a good tool for it. The hope was to obtain new information provided by moviegoers and to ...
    • Intercultural skills needed by staffs in a multinational team 

      Xu, Jie (Oulun seudun ammattikorkeakoulu, 2010)
      The commissioner, MIKFAST LTD is an international trading company located in Oulu, Finland .The aim of this bachelor thesis is to help their employees especially Chinese and Finnish to learn the intercultural skills in a ...
    • Chinese target market research for virtual reality technology in education field 

      Li-Haapaniemi, Jiayi (Oulun seudun ammattikorkeakoulu, 2010)
      This thesis studies three Chinese target markets for virtual learning environment technology. The emphasis is to contribute the valuable market information to Commissioner Applebones Ltd. The research releaser problems ...
    • Diverse Human Resource Management of a Non-profit Organisation 

      Mellanen, Jonna (Oulun seudun ammattikorkeakoulu, 2011)
      The thesis of diverse Human Resource Management was commissioned by Art in Tanzania to study how the people management could be improved. The research was conducted with qualitative methods of in-depth interview and ...
    • Organisations' satisfaction with the Green Office environmental management system by WWF Finland 

      Rauatmaa, Helena (Oulun seudun ammattikorkeakoulu, 2011)
      The commissionaire for this Bachelor’s thesis was WWF Finland who has developed an environmental management system for offices called ‘Green Office’. The thesis examines the meaning of environmental management, environmental ...
    • Customer relationship management in the United Kingdom e-commerce 

      Hintsala, Anna-Leena (Oulun seudun ammattikorkeakoulu, 2011)
      Companies seeking internationalisation are nowadays engaging themselves increasingly on e-commerce. E-commerce requires marketing, technical competencies and understanding the target area's practices, and a major effort ...
    • Guide to using social media for BelleGames 

      Kallunki, Arto (Oulun seudun ammattikorkeakoulu, 2011)
      The topic of the thesis is to help BelleGames, a small local gaming company, define marketing and social media for their upcoming product The Year of Eden. The thesis was commissioned in the fall of 2010 as the need for ...
    • Tourism Marketing in Masai Mara National Reserve 

      Mungai, George (Oulun seudun ammattikorkeakoulu, 2011)
      The objective of this thesis was to describe the channels in tourism marketing of Masai Mara National Reserve (MMNR) in Kenya to attract tourists to the destination and the developments of interactive activities with the ...
    • HOW TO LAUNCH AN E-SHOP IN CHINA : CASE STUDY OF TAOBAO 

      Hu, Xiaoli (Oulun seudun ammattikorkeakoulu, 2011)
      The aim of this bachelor thesis is to clarify the development situation of electronic market in China, to show the ways to open an e-shop in Chinese largest retail website (www.taobao.com). In methodology of the theoretical ...
    • Importing home decorating accessories from India to Finland 

      Ruuska, Jenni (Oulun seudun ammattikorkeakoulu, 2011)
      The commissioner of this thesis is a start-up company interested in importing home decorating accessories from India to Finland. There are two main goals of this thesis: firstly, to discover how importing from India would ...
    • Market research on luxury e-business in China 

      Zhang, Xin (Oulun seudun ammattikorkeakoulu, 2012)
      The thesis aims to gain an understanding of situation of luxury goods e-market in China. Meanwhile, based on commissioner's research objective, the scope of this study is particularly focus on advantage and disadvantage ...
    • Social media and Internet marketing's influence on decision making process of German nature tourists 

      Heikkinen, Henriikka (Oulun seudun ammattikorkeakoulu, 2012)
      The commissioner of the thesis was Finnish Rokua Geopark Co. which belongs to worldwide Geopark network. The corporation works in Rokua national park area in the field of nature tourism and provides a large range of wellness ...
    • Stakeholders´ competence expectations for RDSS organization 

      Kittilä, Elisa (Oulun seudun ammattikorkeakoulu, 2012)
      The objective of the thesis was to study what are stakeholders competence expectations for research and development subcontracting sourcing (RDSS) organization at Nokia Mobile Solutions. Based on the results of the research, ...
    • Developing International Marketing for a Geopark Packaged Tour for the Hong Kong market 

      Chen, Jing; Wong, Hoi Ki (Oulun seudun ammattikorkeakoulu, 2012)
      The development of international tourism does not only show in the increasing number of international tourists but also in the diversified and specialized destinations. The thesis commissioner is Rokua Geopark in Oulu, ...
    • Starting up an Internet based pet accessories wholesale business 

      Ervasti, Minna (Oulun seudun ammattikorkeakoulu, 2012)
      The idea for the thesis subject came from the commissionaire since they had a business idea but had not had the time to look deeper into the subject. The idea had occurred the commissionaire and he was interested to look ...
    • Utilizing Social Media in a Tourism Company 

      Huotari, Milla; Nyberg, Eeva (Oulun seudun ammattikorkeakoulu, 2012)
      The commissioner of this thesis is a Finnish tourism organization offering tourism services and attractions. The main goals for the thesis are to examine the use of social media in marketing and provide a social media ...
    • Automated Workplace of Cargo Consignor: New : Development of the Promotion Strategy for a Software Product 

      Soltysyuk, Anastasiya (Oulun seudun ammattikorkeakoulu, 2012)
      The aim of the thesis was to develop a promotion strategy of a new software product: “Automated Workplace of Cargo Consignor: New” for the commissioner company “TMSoft ltd”. Main method used in this case was table research ...
    • Developing marketing communications for a school project : case: Hilux-project 

      Haapaniemi, Lotta (Oulun seudun ammattikorkeakoulu, 2013)
      Higher education institutes in Finland are competing for applicants. As Finnish schools cannot use pricing as a competitive advantage, attention has to be paid to effective marketing communications. The commissioner for ...
    • Service quality in Iso-Syöte : case: Crystal 

      Vesterinen, Veinalotta (Oulun seudun ammattikorkeakoulu, 2013)
      Recent figures show that while the number of foreign tourists has been increasing the volume of domestic travellers has decreased in Northern Finland. International guests bring opportunities, thus intensifying the importance ...
    • E-commerce in immersive virtual worlds : case: Second Life 

      Rannikko-Korhonen, Kirsi (Oulun seudun ammattikorkeakoulu, 2013)
      This thesis was inspired by the VERCCO project of the city of Oulu and local enterprises as well as the InnoMajakka project of Oulu University of Applied Sciences. The purpose was to define the concept of ‘immersive virtual ...