Franchising as a potential growth strategy for a small enterprise
Lavonen, Riikka (2010)
Lavonen, Riikka
Mikkelin ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010120817560
https://urn.fi/URN:NBN:fi:amk-2010120817560
Tiivistelmä
This thesis is to examine franchising as a possible growth strategy for a clothing store called Aku & Ada. The company is new; it has been open for only eight months now. Already during the business plan writing process was franchising brought up as a possibility for the company. The purpose for this thesis is to find out whether franchising could be an option for Aku & Ada to expand their business operations.
The theoretical part has been separated into two different categories. The fist part covers growth of business operations and different strategies to grow in general. The second section discusses franchising as a growth strategy comprehensively and concentrating to look at franchising from the franchisors point of view.
The empirical part of this thesis is also divided into two. The first part covers the purpose of this thesis, the description of research methods used, and how the data was collected. The second part opens up the findings from the two qualitative interviews implemented. After which there is the chapter which discusses the key findings and recommendations for the company. To finish there are the concluding remarks.
Based on the results of the research, Aku & Ada is not in a state of operations to expand just yet. When the time is more favourable, franchising could be an option for the company. Some modifications might have to be carried out in order to create a better fitting concept for franchising.
The theoretical part has been separated into two different categories. The fist part covers growth of business operations and different strategies to grow in general. The second section discusses franchising as a growth strategy comprehensively and concentrating to look at franchising from the franchisors point of view.
The empirical part of this thesis is also divided into two. The first part covers the purpose of this thesis, the description of research methods used, and how the data was collected. The second part opens up the findings from the two qualitative interviews implemented. After which there is the chapter which discusses the key findings and recommendations for the company. To finish there are the concluding remarks.
Based on the results of the research, Aku & Ada is not in a state of operations to expand just yet. When the time is more favourable, franchising could be an option for the company. Some modifications might have to be carried out in order to create a better fitting concept for franchising.