Productization process of services in telecommunication industry
Ylitalo, Janne (2011)
Ylitalo, Janne
Kemi-Tornion ammattikorkeakoulu Lapin ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201105056364
https://urn.fi/URN:NBN:fi:amk-201105056364
Tiivistelmä
Technological environment is immersed in a rapid and continuous change where companies have to develop radical new services to be able to satisfy the users‟ needs. To reach this requirement, it is mandatory to make the services understandable and easy to buy for the customers, not forgetting the customization of the services. Productization helps companies in matching their offering with customers´ needs. The objective of this thesis is to find out if productization can be used with case company´s service development process and what are the success factors and obstacles are for doing that. In addition, as an output the workbook of productization for the case company is made.
A qualitative research method and single case study method is used in this thesis. Data collection is carried out by using semi-structured interviews, participatory and non-participatory observation as well as reading professional literature and other related materials. Due to the confidential nature of the interview information, the transcripts are not published in the Kemi-Tornio University of Applied Sciences Library Version. However, the supervisors have an access to a selection of interview transcripts.
To conclude, it can be suggested that there are several advantages of implementing productization process as a part of case company´s everyday operations. Productization is a suitable method for defining, concretizing and systematizing case company‟s services, and makes its service production more profitable and efficient. Well productized services can be duplicated easily when the overall process always stays the same. For case the company, one of the biggest challenges with productization is the investments needed for its productization work and the fact that productization requires dedication of time into it. Productization can fail simply because of scarce resources and lack of know-how. At the same time one of the important success factors for the case company with its productization is the size of the company as it helps the communication.
A qualitative research method and single case study method is used in this thesis. Data collection is carried out by using semi-structured interviews, participatory and non-participatory observation as well as reading professional literature and other related materials. Due to the confidential nature of the interview information, the transcripts are not published in the Kemi-Tornio University of Applied Sciences Library Version. However, the supervisors have an access to a selection of interview transcripts.
To conclude, it can be suggested that there are several advantages of implementing productization process as a part of case company´s everyday operations. Productization is a suitable method for defining, concretizing and systematizing case company‟s services, and makes its service production more profitable and efficient. Well productized services can be duplicated easily when the overall process always stays the same. For case the company, one of the biggest challenges with productization is the investments needed for its productization work and the fact that productization requires dedication of time into it. Productization can fail simply because of scarce resources and lack of know-how. At the same time one of the important success factors for the case company with its productization is the size of the company as it helps the communication.