Starting a restaurant business in Saint-Petersburg - Guide for Finnish entrepreneurs
Suslova, Elena (2011)
Suslova, Elena
Mikkelin ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011053010277
https://urn.fi/URN:NBN:fi:amk-2011053010277
Tiivistelmä
Nowadays, restaurant business in Saint-Petersburg is very popular and it is a fast developing sphere of business. Finland is located very close to Saint-Petersburg that makes Russian market attractive to Finnish entrepreneurs.
The main goal of my thesis is to make guide for Finnish entrepreneurs for starting the restaurant business in Saint-Petersburg. Knowing the order of the main steps you are able to open the restaurant in theory, it gives you more opportunities in opening a restaurant in real.
The goal of my thesis covers following topics: how to choose successful location and premises for the restaurant, how to create conception, how to use SWOT-analysis to make different researches results of which give the basis for developing strategic goals and marketing plans on any levels of your business. The theoretical framework of this thesis also includes a short introduction about business plan, information about a technological project, menu, advises for recruiting staff and setting neces-sary systems of cameras observation, types of advertisements and necessary permissions for adver-tising a restaurant and possible risks which may arise after opening restaurant. Also my thesis in-cludes a large list of different organisations which can be useful for any Finnish entrepreneur when creating restaurant business in Saint-Petersburg.
Research method I used refers to qualitative research. I interviewed three restaurateurs from Saint-Petersburg with different level of experience. Questions were composed according to my theoretical framework. Results of interviews gave me an opportunity to know professional opinions and advices from people who are already in Russian restaurant business. Results of interviews showed that differ-ence between the theory and a real practice is minimal and a foreign entrepreneur is able to start res-taurant business in Russia and does not have to worry about any problems.
The main goal of my thesis is to make guide for Finnish entrepreneurs for starting the restaurant business in Saint-Petersburg. Knowing the order of the main steps you are able to open the restaurant in theory, it gives you more opportunities in opening a restaurant in real.
The goal of my thesis covers following topics: how to choose successful location and premises for the restaurant, how to create conception, how to use SWOT-analysis to make different researches results of which give the basis for developing strategic goals and marketing plans on any levels of your business. The theoretical framework of this thesis also includes a short introduction about business plan, information about a technological project, menu, advises for recruiting staff and setting neces-sary systems of cameras observation, types of advertisements and necessary permissions for adver-tising a restaurant and possible risks which may arise after opening restaurant. Also my thesis in-cludes a large list of different organisations which can be useful for any Finnish entrepreneur when creating restaurant business in Saint-Petersburg.
Research method I used refers to qualitative research. I interviewed three restaurateurs from Saint-Petersburg with different level of experience. Questions were composed according to my theoretical framework. Results of interviews gave me an opportunity to know professional opinions and advices from people who are already in Russian restaurant business. Results of interviews showed that differ-ence between the theory and a real practice is minimal and a foreign entrepreneur is able to start res-taurant business in Russia and does not have to worry about any problems.