Customer Satisfaction Survey for Actilife Fitness Center
Nguyen, Le Huyen (2011)
Nguyen, Le Huyen
Keski-Pohjanmaan ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201105178268
https://urn.fi/URN:NBN:fi:amk-201105178268
Tiivistelmä
Fitness industry is predicted to have a bright, blooming future. In a world of lots of competition, customer satisfaction is an important key to ensure customer loyalty as well as the living of a company. Since customers are pleased with the company, they can bring more potential customers by word of mouth communication. Therefore, a company should retain customer satisfaction by providing them excellent quality of services.
This study is related to measure the customer satisfaction level of Actilife Fitness Center – Kokkola. With the strengths of innovative technology supported by Hur, Actilife constantly develops to bring customer joy, energy and good feeling.
Customer satisfaction theories and service literatures are considered as the reference to the main findings of the survey. Throughout the research, Actilife can measure where it lies in customers’ mind. Besides, the company can develop its strengths as well as improve weaknesses through the recommendation.
This study is related to measure the customer satisfaction level of Actilife Fitness Center – Kokkola. With the strengths of innovative technology supported by Hur, Actilife constantly develops to bring customer joy, energy and good feeling.
Customer satisfaction theories and service literatures are considered as the reference to the main findings of the survey. Throughout the research, Actilife can measure where it lies in customers’ mind. Besides, the company can develop its strengths as well as improve weaknesses through the recommendation.