Entrepreneurs with no business education building companies: how do they succeed? : can anyone be an entrepreneur?
Jaunel, Agathe (2011)
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Entrepreneurs are a major actor in the economy, they risk money and time to reach different goals and results. Not anyone can be an entrepreneur, they have special personality characteristics, in general they are different than other people. Entrepreneurs are willing to take risks, to work hard, to lead, they are innovative and stand for their ideas and beliefs. There are different reasons to start a company such as earning more money, capitalize on an idea, make a living from a passion, conciliate personal and professional life, take up a challenge… In this study, the case is about entrepreneurs with no business education meaning that they have never had any training or courses about business basics such as marketing, accounting… Success is the achievement of a goal previously settled or not. Even if the first coming to mind is profitability, there are many criteria to measure success, for example, owner satisfaction, customer satisfaction, growth of the business in general… The definition of the entrepreneur and of success and the criteria on which it is possible success can be different depending on the person judging, measuring or researching on the concept.