DEVELOPING A BUSINESS PLAN ACROSS CULTURE
Gill, Adeel (2011)
Gill, Adeel
Kymenlaakson ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011090212823
https://urn.fi/URN:NBN:fi:amk-2011090212823
Tiivistelmä
This thesis is mainly an effort to create a powerful brand which attributes to today's health-conscious customer market; another purpose behind this business plan is an ambition of being successful in the new business and to create a secure financial resource.
The background behind this selection is inspired by the rapid growth of ethnic food brands, and a broad interest in exotic tastes. Another fact is a widespread belief that many ethnic cuisines are somehow healthier.
The first part of this thesis developed a method of analyzing important elements of launching a new business. The empirical part of thesis focused on how to turn a project idea into a project plan. The research part included the examination of activity in the area of Pakistani/Indian restaurant businesses mainly based in Helsinki and Stockholm. Interviews were conducted to investigate the existing successful businesses strategies; this study also introduced some personal ideas of innovations. As result the business plan helped taking thorough, careful and comprehensive look at the most important facets and helped evaluate the new venture.
The background behind this selection is inspired by the rapid growth of ethnic food brands, and a broad interest in exotic tastes. Another fact is a widespread belief that many ethnic cuisines are somehow healthier.
The first part of this thesis developed a method of analyzing important elements of launching a new business. The empirical part of thesis focused on how to turn a project idea into a project plan. The research part included the examination of activity in the area of Pakistani/Indian restaurant businesses mainly based in Helsinki and Stockholm. Interviews were conducted to investigate the existing successful businesses strategies; this study also introduced some personal ideas of innovations. As result the business plan helped taking thorough, careful and comprehensive look at the most important facets and helped evaluate the new venture.