A role of website in restaurant marketing & sales and homepage design suggestions for Restaurant Andrea
Nguyen, Son (2020)
Nguyen, Son
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060417184
https://urn.fi/URN:NBN:fi:amk-2020060417184
Tiivistelmä
Since the establishment of internet, the customer behaviour and the way they make a purchase has changed dramatically. From physically visiting the store to having abundance in options and convenience buying process from their mobile devices. In order to keep up in the continuously evolving world, companies will have to follow the trends and utilize it efficiently. In this thesis, the role of website in restaurants, suggestions for utilizing websites and lastly, wireframe designs are made for restaurant Andrea for future reference. The thesis is commissioned by St. George Hotel for their newly established restaurant, Andrea. For this research, the methods of secondary data analysis and benchmarking are used, combining books ranging from 2002 to 2017 with precedent researches from different online sources.
The key findings show that people are using internet and mobile devices for purchasing more and more, and it has a significant influence on their decision making, especially in Restaurant sector. In the meanwhile, plays the role of an interconnector between customers and the brand, providing information supporting their decision-making process and move them down the sales funnel. As the centre of a brand’s online presence, the website needs to be designed to focus around customer’s experience, putting them in the centre and solving the questions they have when visiting the website. When these are fulfilled, then a brand can consider about the visual design in order to make it more appealing and easier to navigate by the users.
After the research, suggestions to utilize website for increasing sales and marketing are listed to help restaurant building their online presence through website. The suggestions includes: clearly identify the website’s main purposes, optimize the content, increase usability and make the website mobile-friendly through designs.
All of these suggestions are applied into the wireframe homepage designs for Restaurant Andrea in chapter 7, including both web designs and mobile designs.
The key findings show that people are using internet and mobile devices for purchasing more and more, and it has a significant influence on their decision making, especially in Restaurant sector. In the meanwhile, plays the role of an interconnector between customers and the brand, providing information supporting their decision-making process and move them down the sales funnel. As the centre of a brand’s online presence, the website needs to be designed to focus around customer’s experience, putting them in the centre and solving the questions they have when visiting the website. When these are fulfilled, then a brand can consider about the visual design in order to make it more appealing and easier to navigate by the users.
After the research, suggestions to utilize website for increasing sales and marketing are listed to help restaurant building their online presence through website. The suggestions includes: clearly identify the website’s main purposes, optimize the content, increase usability and make the website mobile-friendly through designs.
All of these suggestions are applied into the wireframe homepage designs for Restaurant Andrea in chapter 7, including both web designs and mobile designs.