An Investigation into Customer Preferences for Online Shopping In South Asia(Pakistan): A Case Study of Daraz.pk
Ahmed, Waheed (2020)
Ahmed, Waheed
2020
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https://urn.fi/URN:NBN:fi:amk-2020060417075
https://urn.fi/URN:NBN:fi:amk-2020060417075
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The purpose of this research study was to investigate changes in customer’s preferences from offline to online grocery shopping in Pakistan. Online grocery shopping is a new way of buying products for household use. Customers’ preferences depend on many factors, such as convenience, quality of products, pricing policy, range of choices, time saving, discount and deals, ease and convenience, and recommendations from friends and families. Any of these factors may switch customer’s preferences from offline to online grocery shopping. New and significant inventions in e-technology and the rise of internet users have made online shopping widely used throughout the world, though consumers who are less familiar with technological devices may find it difficult to trust today’s technology.
The case company studied in this thesis project was Daraz.PK, which is a leading online store in Pakistan and connects ten thousand sellers with millions of online customers. On the Daraz store there is easy access to more than 10 million products. The company delivers more than 2 million packages every month to different cities. Due to the high number of orders Daraz faces challenges in its logistics supply chain and has built its own logistics company which deals with its E-commerce.
The thesis report is divided into several chapters. The Introduction describes the topic and its importance in society. It also explains the customer preferences and reasons for change in these preferences. It presents the aims and objectives of the study. The theoretical framework discusses different theories and models which are used in the research. It also discusses psychological factors, including internal and external factors. The methodology chapter defines the methods used in this research. Data was collected through a questionnaire to explore the factors influencing online grocery shopping and perceptions of online shopping.
This research study explores prevailing online shopping trends and perceptions of online grocery shopping. The results showed that online shopping has in many ways superseded traditional shopping (offline shopping) and many people now consider offline shopping to be tough and time consuming. Awareness and knowledge of internet and e-technology can make online shopping more effective. Overall findings from the collected data highlighted some important points which would be helpful for both online shoppers and retailers. This also helped in understanding consumer’s needs and preferences in online grocery shopping. Present tendencies show that future of online grocery shopping is bright and quite satisfactory.
The case company studied in this thesis project was Daraz.PK, which is a leading online store in Pakistan and connects ten thousand sellers with millions of online customers. On the Daraz store there is easy access to more than 10 million products. The company delivers more than 2 million packages every month to different cities. Due to the high number of orders Daraz faces challenges in its logistics supply chain and has built its own logistics company which deals with its E-commerce.
The thesis report is divided into several chapters. The Introduction describes the topic and its importance in society. It also explains the customer preferences and reasons for change in these preferences. It presents the aims and objectives of the study. The theoretical framework discusses different theories and models which are used in the research. It also discusses psychological factors, including internal and external factors. The methodology chapter defines the methods used in this research. Data was collected through a questionnaire to explore the factors influencing online grocery shopping and perceptions of online shopping.
This research study explores prevailing online shopping trends and perceptions of online grocery shopping. The results showed that online shopping has in many ways superseded traditional shopping (offline shopping) and many people now consider offline shopping to be tough and time consuming. Awareness and knowledge of internet and e-technology can make online shopping more effective. Overall findings from the collected data highlighted some important points which would be helpful for both online shoppers and retailers. This also helped in understanding consumer’s needs and preferences in online grocery shopping. Present tendencies show that future of online grocery shopping is bright and quite satisfactory.