Marketing Plan for lightweight concrete in Southern Vietnam : Case: Thien Nam Phuong Co, Ltd
Tran, Nam (2011)
Tran, Nam
Tampereen ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011111814765
https://urn.fi/URN:NBN:fi:amk-2011111814765
Tiivistelmä
The essence of developing a marketing plan for a company is the core value of entire marketing process. It is created to ensure that the company’s capabilities are matched to the competitive market environment in which it operates, not just for today but into the foreseeable future.
This final thesis is commissioned by Thien Nam Phuong Co, Ltd in order to create an initial marketing plan for a new production line of lightweight concrete (as known as lightweight bricks) in the South of Vietnam. The thesis holds on specific information regarding internal and external environments, market opportunities as well as a detail marketing plan. Another aim is to find the right marketing strategy for Thien Nam Phuong Ltd to establish its new core business in a whole new industry. By developing a strategic marketing plan, the author expects Thien Nam Phuong to find out a right path to enter the Southern Market of Vietnam.
The thesis focuses on the initial information which is supported by Thien Nam Phuong Ltd (TNP Ltd) as well as the interviews with experts in related industries. By analyzing the target market, the author hopes TNP Ltd may find its competitive advantages and strategic positioning in the market as well as understanding the marketing strategy in order to achieve its objectives.
This final thesis is commissioned by Thien Nam Phuong Co, Ltd in order to create an initial marketing plan for a new production line of lightweight concrete (as known as lightweight bricks) in the South of Vietnam. The thesis holds on specific information regarding internal and external environments, market opportunities as well as a detail marketing plan. Another aim is to find the right marketing strategy for Thien Nam Phuong Ltd to establish its new core business in a whole new industry. By developing a strategic marketing plan, the author expects Thien Nam Phuong to find out a right path to enter the Southern Market of Vietnam.
The thesis focuses on the initial information which is supported by Thien Nam Phuong Ltd (TNP Ltd) as well as the interviews with experts in related industries. By analyzing the target market, the author hopes TNP Ltd may find its competitive advantages and strategic positioning in the market as well as understanding the marketing strategy in order to achieve its objectives.