Internationalization of SMEs : case Forssan LVI-Valmiste Oy
von Porat, Gisela (2011)
von Porat, Gisela
Turun ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011112916214
https://urn.fi/URN:NBN:fi:amk-2011112916214
Tiivistelmä
Internationalization is a big challenge for small and medium sized businesses in Finland. The object of this thesis is to analyze the different entry modes to foreign markets when internationalizing and especially to determine what entry mode would be the most appropriate for the case company, Forssan LVI-Valmiste Ltd. to use.
The study hopes to answer the question what are the prerequisites companies need according to internationalization and what is the form of entry used on the new market. The research is assigned by Forssan LVI-Valmiste Ltd., which is a SME located in the southern part of Finland.
The study is divided in to two parts; theoretical and empirical. The theoretical research conducted for this thesis combines theories of several authors specialized in internationalization and marketing. The empirical part of the thesis was conducted by doing an in-depth interview with the case company managing director, Mika Lehtonen. This case study gives examples about the internationalization process of SMEs in the metal industry. The study focuses on the factors affecting the international pathway decision, factors such as international experience, logistical costs and organization cultures.
The results of this study show that there are several different entry modes for companies to choose from and also other important factors affecting the entry choice to different markets. At the end of the study there are four alternatives presented for the case company.
The study hopes to answer the question what are the prerequisites companies need according to internationalization and what is the form of entry used on the new market. The research is assigned by Forssan LVI-Valmiste Ltd., which is a SME located in the southern part of Finland.
The study is divided in to two parts; theoretical and empirical. The theoretical research conducted for this thesis combines theories of several authors specialized in internationalization and marketing. The empirical part of the thesis was conducted by doing an in-depth interview with the case company managing director, Mika Lehtonen. This case study gives examples about the internationalization process of SMEs in the metal industry. The study focuses on the factors affecting the international pathway decision, factors such as international experience, logistical costs and organization cultures.
The results of this study show that there are several different entry modes for companies to choose from and also other important factors affecting the entry choice to different markets. At the end of the study there are four alternatives presented for the case company.