Socially Driven Business – Theory & Practice : Lessons learnt from the TAMK Consulting Academy - ProLearning collaboration for social business
Martinez Florez, Alberto (2011)
Martinez Florez, Alberto
Tampereen ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011120817629
https://urn.fi/URN:NBN:fi:amk-2011120817629
Tiivistelmä
This thesis provides a look at the different aspects surrounding socially driven businesses. It tells what they are, and what they are not, how TCA worked on exploring the discipline, and examples of a few global projects that illustrate their applicability. As a result, TCA receives an insight on what roles it can play in the field of social business as an educational program.
As social business is fairly new concept, a document analysis research was conducted in order to achieve the theoretical background needed to make any credible actions, analyzes and therefore conclusions. For the field work, observations about the on-site conditions where placed in event order to be able to analyze the collaborative aspect of the project. The assumption was that by living the day to day experience of working with an unknown group towards the same social goal, it would be possible to evaluate the common understanding of the goals by the actions taken. It relied on literature on creation of collaboration in order to create a controlled process, aided on topics such as common goal creation and group work collaboration. The combination of both methods provides this paper the content in which to base its organizational story; told with the intention to obtain answers to the question of why should a higher educational institution like TAMK allocate resources to study socially driven models like this one.
A great deal of information has been gained by the author in the area of socially driven businesses and how their potential in today’s product and service market. As a result from this thesis, TCA, the customer, gained a great deal of knowledge about social business and more ways to use and channel the student creativity into a social focused project, as well as how to possibly expand in the near future.
As social business is fairly new concept, a document analysis research was conducted in order to achieve the theoretical background needed to make any credible actions, analyzes and therefore conclusions. For the field work, observations about the on-site conditions where placed in event order to be able to analyze the collaborative aspect of the project. The assumption was that by living the day to day experience of working with an unknown group towards the same social goal, it would be possible to evaluate the common understanding of the goals by the actions taken. It relied on literature on creation of collaboration in order to create a controlled process, aided on topics such as common goal creation and group work collaboration. The combination of both methods provides this paper the content in which to base its organizational story; told with the intention to obtain answers to the question of why should a higher educational institution like TAMK allocate resources to study socially driven models like this one.
A great deal of information has been gained by the author in the area of socially driven businesses and how their potential in today’s product and service market. As a result from this thesis, TCA, the customer, gained a great deal of knowledge about social business and more ways to use and channel the student creativity into a social focused project, as well as how to possibly expand in the near future.