Supplying small solar photovoltaic systems to Hanoi, Vietnam
Nguyen Thi Huong, Ly (2010)
Nguyen Thi Huong, Ly
Lahden ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011113016540
https://urn.fi/URN:NBN:fi:amk-2011113016540
Tiivistelmä
The thesis aims at analyzing Hanoi solar PV market in order to clarify the market segments and then proposes a business opportunity to supply small solar PV sys-tems.
The study used the qualitative and quantitative methods to collect data. The data was collected from internet surveys for two focus groups - SMEs and households. Data was also collected through observing the market, interviewing stakeholders and meeting with some potential customers. Another set of data was gathered from unpublished reports of some related organizations, such as EVN, MOIT, etc.
Hanoi is really open market for small solar home electric systems. The economic growth in the area is one of the highest in the world. It leads to the demand for energy in Vietnam in general, and in Hanoi in particular it is high and growing significantly. After the field research in summer 2011, the author realized that a solar home electric system is a good alternative solution for electricity shortage in Hanoi, and supplying small solar PV systems is a feasible business opportunity in the market. The suitable segments for the products are high income households and SMEs. The foreign investors should notice that household business is really common in Hanoi. They mostly use private houses as business premises and living place.
The suitable product for the market is Grid-Intertied Solar-Electric System with Battery Backup, which has capacity range from 1- 2 kWp for households and 2 - 3kWp for SMEs. The price these customer segments are willing to pay is different with each group.
Each case company has its own entry mode strategy and business model, depend-ing on its key resources and its product service systems. However, in the study, the author also suggested business model Canvas for three case companies and suitable entry modes for these companies.
The study used the qualitative and quantitative methods to collect data. The data was collected from internet surveys for two focus groups - SMEs and households. Data was also collected through observing the market, interviewing stakeholders and meeting with some potential customers. Another set of data was gathered from unpublished reports of some related organizations, such as EVN, MOIT, etc.
Hanoi is really open market for small solar home electric systems. The economic growth in the area is one of the highest in the world. It leads to the demand for energy in Vietnam in general, and in Hanoi in particular it is high and growing significantly. After the field research in summer 2011, the author realized that a solar home electric system is a good alternative solution for electricity shortage in Hanoi, and supplying small solar PV systems is a feasible business opportunity in the market. The suitable segments for the products are high income households and SMEs. The foreign investors should notice that household business is really common in Hanoi. They mostly use private houses as business premises and living place.
The suitable product for the market is Grid-Intertied Solar-Electric System with Battery Backup, which has capacity range from 1- 2 kWp for households and 2 - 3kWp for SMEs. The price these customer segments are willing to pay is different with each group.
Each case company has its own entry mode strategy and business model, depend-ing on its key resources and its product service systems. However, in the study, the author also suggested business model Canvas for three case companies and suitable entry modes for these companies.