Marketing Research for Turku Skydiving Club
Koveshnikova, Anastasiya (2011)
Koveshnikova, Anastasiya
Arcada - Nylands svenska yrkeshögskola
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011121518626
https://urn.fi/URN:NBN:fi:amk-2011121518626
Tiivistelmä
The purpose of this project was to find market opportunities for Turku Skydiving Club (TurunLaskuvarjourheilijat, further TLU) which offers a number of skydiving courses in Turku. Nowadays skydiving is both a popular hobby and an extreme sport. Skydiving means exiting an aircraft and returning to the ground with the help of parachute. Skydiving is performed as a recreational activity and sport, and also for deployment of military airborne forces. Depending on the height it may or may not involve a certain time of free-fall, during which the parachute has not been deployed yet and the body gradually accele-rates to terminal velocity. Acrobatic maneuvers can be performed by skydiver during the free fall. There was no information about the demand for such an extreme entertainment in the Finnish market and consumers’ attitudes towards skydiving. Marketing research was necessary to estimate the potential demand and consumers’ thoughts about this extreme sport. This project is a quantitative research study that used a survey for gathering the necessary information. The results of this project provided the author with information about the demand in the market for recreational skydiving. The findings of this research can be further used by TLU to develop a consumer marketing plan.