Market research on Led Products in Finland : Case: Z-Sen Automatic Electric Co. Ltd.
Halonen, Toni (2011)
Halonen, Toni
Tampereen ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011121618700
https://urn.fi/URN:NBN:fi:amk-2011121618700
Tiivistelmä
As green values are becoming more and more important day by day, there are lots of developments in many areas of energy saving. In recent years, the lighting industry has developed a lot, and this trend is set to continue. LED products are one solution to energy saving in the lighting sector, but in Finland LED lighting products are not that popular yet. Z-Sen Automatic Electric Co. Ltd., which is based in Shanghai, China, wanted me to conduct research about the present markets in Finland and to find some potential co-operation partners for it at the same time. Z-Sen Automatic Electric Co. Ltd. wants to start export-import trade with Finland in different kinds of LED products.
The theoretical part of this thesis discusses international business methods, buying behavior, buying processes and markets in general. The empirical section of the thesis consists of interviews with professionals in this specific field of business, and reports their opinions, company experiences, and the visions they have about the subject.
Interviewing experts is a qualitative research method. The interview method was the best solution because there wasn’t any comprehensive understanding about the Finnish market for LED products. Based on the results, some valuable information was obtained for Z-Sen Automatic Electric Co. Ltd. about buying behavior, and what qualities are important for companies operating in the LED lighting sector. Also, some perspectives were gained into both present and upcoming markets. The results also showed that Z-Sen Automatic Electric Co. Ltd. has to plan well and consider carefully what they would offer to Finnish companies.
The theoretical part of this thesis discusses international business methods, buying behavior, buying processes and markets in general. The empirical section of the thesis consists of interviews with professionals in this specific field of business, and reports their opinions, company experiences, and the visions they have about the subject.
Interviewing experts is a qualitative research method. The interview method was the best solution because there wasn’t any comprehensive understanding about the Finnish market for LED products. Based on the results, some valuable information was obtained for Z-Sen Automatic Electric Co. Ltd. about buying behavior, and what qualities are important for companies operating in the LED lighting sector. Also, some perspectives were gained into both present and upcoming markets. The results also showed that Z-Sen Automatic Electric Co. Ltd. has to plan well and consider carefully what they would offer to Finnish companies.