Using case based reasoning to support strategic management
Amer, Haisam (2012)
Amer, Haisam
Saimaan ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201203173513
https://urn.fi/URN:NBN:fi:amk-201203173513
Tiivistelmä
Real life practice in management reveals that every company needs a strategic management expert who can help the company to realize its goals, but the market does not have such a number of experts to serve those companies. In his case, artificial intelligence could help to support managers in companies to make strategic decisions. In real life, humans learn from past experiences that happened with them or with others.
Case based reasoning (CBR) was selected as a way to support decisions in strategic management for companies based on previous experiences gained by other successful companies with similar domain fields, structures, and financial performances. The work includes developing a mathematical model to correlate company cases as well as implementation software which is able to suggest to companies suitable strategies.
The research work has faced some difficulties in finding an adequate number of strategic data from real companies in certain domain fields such as retailing business, the field that was selected for testing the model. The problem is that each company tries to hide its current strategy, but hypothetical data were selected which could be considered to be real as a solution for that problem. All that needs to be done in real life is to replace this hypothetical data with real data.
Case based reasoning (CBR) was selected as a way to support decisions in strategic management for companies based on previous experiences gained by other successful companies with similar domain fields, structures, and financial performances. The work includes developing a mathematical model to correlate company cases as well as implementation software which is able to suggest to companies suitable strategies.
The research work has faced some difficulties in finding an adequate number of strategic data from real companies in certain domain fields such as retailing business, the field that was selected for testing the model. The problem is that each company tries to hide its current strategy, but hypothetical data were selected which could be considered to be real as a solution for that problem. All that needs to be done in real life is to replace this hypothetical data with real data.