Uusimmat viitteet

  • Authenticity and Transparency in Influencer Instagram Content in Indonesia 

    Fadhila, Dinda (Yrkeshögskolan Arcada, 2018)
    The world as we know it today is characterized by the growth of digitalization. With marketing evolving from traditional to digital, more brands are adopting digital marketing strategies. Over the last few years, the use ...
  • Storytelling on product packaging and consumers’ perception 

    Pham, Ha Linh (Yrkeshögskolan Arcada, 2018)
    This thesis focuses on studying the integration of storytelling on product packaging and its influences on consumer perception. This thesis is topical due to the increasing popularity of brand storytelling across different ...
  • Business Site Selection, Location Analysis, and GIS 

    Gordon, Kayla (Yrkeshögskolan Arcada, 2017)
    Starbucks is an American coffee company and coffeehouse franchise who specialize in loose-leaf teas, espressos, café lattes, frappuccino beverages, and pastries and snacks. Dunkin’ Donuts, founded in 1950, is “the world's ...
  • Key components for successful personal branding online 

    Kirilova, Stefani (Yrkeshögskolan Arcada, 2017)
    The thesis is about finding the key components for successful personal branding on social media. Thorough research of the Facebook, Youtube and Instagram platforms has been performed in order to better understand the essence ...
  • The Influence of a Basic Guaranteed Income on Entrepreneurs in Finland 

    Ringlein, Michael (Yrkeshögskolan Arcada, 2017)
    This thesis aims to find out how a Basic Guaranteed Income (BGI) would influence entrepreneurs in Finland. The idea of the BGI is to give every citizen regularly (usually monthly) a suitable amount of money to cover all ...
  • Impact of Airbnb on Hotel Industry in Helsinki 

    Shrestha, Ashmita; Fissha, Haki (Yrkeshögskolan Arcada, 2017)
    The sharing economy has opened doors to many business ideas within the hospitality industry but at the same time disrupted longstanding industries. Airbnb is one of the most famous company part of the sharing economy that ...
  • Crowdsourcing as a Tool for Marketing : The Case of xHigh5 

    Niemi, Salla (Yrkeshögskolan Arcada, 2017)
    This thesis is written to provide a crowdsourcing focused marketing plan for the German girl group xHigh5. Its aim is to identify and explain the crowdsourcing methods, which can be used in marketing the group in an ...
  • Mindfulness among employees : Seeking focus at work 

    Halpin, Fiona (Yrkeshögskolan Arcada, 2017)
    In today’s hectic and changing western society, people tend to be subjected to stress and easily burn out. The prescription of sick leaves is a common task of doctors and results in notable economic consequences to ...
  • The demand for risk-bearing instruments after a financial crisis : A study made in Helsinki 

    Karumaa, Josefin (Yrkeshögskolan Arcada, 2017)
    The study involves finding out the risk-profile of Finnish people. The goal is to show that people who have lived through a financial crisis are more risk-averse than people who have not. The results are gathered by asking ...
  • A comparison on how a small local bank performs compared to bigger national banks 

    Eriksson, Sam (Yrkeshögskolan Arcada, 2017)
    The following thesis analyzes how a small bank measures up to bigger national ones. It is done by analyzing financial data from three banks, one smaller bank and two bigger banks. Their performance is compared to each ...
  • Visibility of environmental sustainability in destination: Monaco 

    Bashkova, Kristina (Yrkeshögskolan Arcada, 2017)
    Tourism is one of the biggest and still growing industry. It has positive and negative impacts on the envi-ronment, unfortunately mostly negative ones. Therefore, it is crucially important that every destination protects ...
  • Building a Business : A Business Plan and Strategy for Jenky’s Café 

    Friman, Jennifer (Yrkeshögskolan Arcada, 2017)
    This thesis was written to develop a business plan for Jenky's Café to transition from a part-time operation to a full-time, brick and mortar café. It aimed to determine what business structure best suited the business, ...
  • Influencer Marketing as a Marketing Tool : The process of creating an Influencer Marketing Campaign on Instagram 

    Biaudet, Sofie (Yrkeshögskolan Arcada, 2017)
    Due to the digitalization consumers are becoming more educated as media users and more critical of commercial messages. It is getting nearly impossible for brands to stand out among the crowd of advertisers, why many turn ...
  • Decision Making Patterns of Car Purchasing Consumers in Nepal 

    Sapkota, Samir (Yrkeshögskolan Arcada, 2017)
    This thesis is about consumer decision making process while purchasing cars in Nepal. The main purpose of this study is to find out the patterns of decision making strategies that the purchasers of cars apply in Nepal. The ...
  • Facebook Marketing Plan : Company: Language Alive! English School 

    Nguyen, Phuong (Yrkeshögskolan Arcada, 2017)
    Language Alive! is a start-up in language education with good methodology, which can create a new way of learning English in Vietnam. However, the fees to run marketing ac-tivities are high, the cost per lead is very ...

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