NOKIA MOBILE PHONE MARKETING IN CHINA
He, Yayi (2012)
He, Yayi
Keski-Pohjanmaan ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205097197
https://urn.fi/URN:NBN:fi:amk-201205097197
Tiivistelmä
The goal of my thesis is to analyze the Nokia mobile’s sales in the Chinese market, including product type, product competitiveness, market awareness, price difference, market segmentation, market position, and market share. This thesis provides the market research indicating the sales, competitors, Nokia’s market strategy, the environment analysis and a SWOT analysis of Chinese market. The final part of my thesis is the description of the current situation of Nokia in addition to suggestions for how to enhance the competition ability.