"advertising" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
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Advertising in Helsinki Airport - Possibilities and Pain Points
(2023)As air travel is picking up after the pandemic and is expected to be back to pre-pandemic levels by 2025, should these years leading to it be used as a time to develop and invest in the things that benefit all shareholders. ... -
Analyzing the challenges of advertising in culturally polarizing countries: Brazil and Finland comparison
(2023)Advertisement is essentially the methodology in which organizations distribute messages to their target audiences. Communication is a key component of advertising. Communication entails all the factors in which a message ... -
Branded television content – a beneficial way to build a brand
(2022)Branded television content or advertiser-funded programming is a form of marketing where a brand decides to co-produce a television program to help support its brand building initiatives. This kind of marketing can be a ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Consumer Attitudes Towards Online Social Media Video Advertisements
(2023)In today’s digital online environment, social media has greatly influenced consumer purchasing habits leading them to spend more than they otherwise would despite record high inflation during the pandemic. Younger generations ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Creating a social media marketing strategy for Radisson Blu Plaza
(2024)Opinnäytetyön tavoitteena on luoda toimeksiantajalleni, Radisson Blu Plaza – hotellille sosiaalisen median markkinointistrategia. Sosiaalisen median alusta, Instagram toimii opinnäytetyön keskiössä. Tutkin Radisson Blu ... -
Exploring marketing practices for restaurant’s social media recognition
(2020)This work is a research-based thesis with an aim to explore marketing methods to increase awareness of a restaurant. It is written in a cooperation with a local Finnish restaurant called Fryysarinranta. After a long ... -
Green Marketing in UK: The sustainable digital advertising as an influence of customer purchase decision
(2023)The thesis investigates how sustainable promotion influences consumers’ purchase decisions in the digital market. The author aims to thoroughly investigate the various elements of consumer purchasing decisions, considering ... -
Marketing strategies and their psychological impact on customers in 2020
(2021)This thesis will examine the question of how promotion works and influences users psychologically. Proving the point that advertising, in general, has quite a complex set of various tools and tricks to prompt a buyer to ... -
Mobile application monetization methods and user attitudes
(2024)The purpose of this thesis is to gain insight on the attitudes and preferences of regular mobile device users towards mobile application monetization. The topic was chosen for the purpose of learning and gaining information ... -
The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ... -
The effects of Facebook advertising on the behavioural intentions of 30-50-year-old CEFR English teachers
(2022)This is a research-based thesis for Company X, which plans to develop and offer interactive digital CEFR English teaching materials to teachers who use the Common European Reference for Languages when teaching different ... -
The Effects of Superbowl Advertisements on European Advertisement Trends
(2023)The purpose of the thesis was to find out the impact of Super Bowl advertisements and general trends on European trends and consumer behavior within the European continent. One objective was to research how these trends ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The impact of advertisement on young women’s life : young women´s perception of the representation of beauty ideals and health in advertisement
(2022)Beauty ideals are extremely commonly present in media, in advertisements and in social media. Seldom, beauty ideals are based on health or healthy actions but encourage on unhealthy actions towards something which is not ... -
The influence of YouTube influencer marketing on attitudes of generation Z.
(2019)The research aims to understand the growing phenomenon of influencer marketing as well as develop knowledge and thoughts on how influencer marketing effects on consumers’ buying behaviour. The topic of the thesis is limited ... -
Understanding the Value Chain in Programmatic Advertising
(2019)Programmatic advertising uses data, machines and systems to buy advertising space. It is one form of data-driven marketing and the largest contributor to online advertising. Many steps of traditional marketing have been ... -
Using inbound marketing strategy for raising brand awareness on the Finnish market; case: bee smart city
(2020)This thesis covers inbound marketing strategy developed to raise brand awareness about the German smart solution platform on the Finnish market. This thesis accommodates information about inbound marketing, social media ... -
Using Instagram for restaurant marketing
(2022)This is a research -based thesis and this study's objective is to examine the potential of Instagram for restaurant marketing. The impacts of Instagram marketing in the Helsinki restaurant industry are the focus of this ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad