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Rapid Prototyping of a Mobile SaaS Application
(Rinton Press, 2016)
Rapidly developing a customizable mobile application and the related software as a service (SaaS) is challenging and rarely studied. Traditionally, SaaS solutions are mainly accessed using personal computers, but the mobile ...
A Conceptual Model for Knowledge Dimensions and Processes in Design and Technology Projects
(Springer Netherlands, 2018)
The present study sheds new light on the knowledge dimensions and processes that occur when designing new concepts and prototypes in higher education. In particular, this study aims to develop the conceptual understanding ...
Characteristics of Successful Sales Interaction in B2B Sales Meetings
(World Academy of Science, Engineering and Technology, 2015)
The value of co-creation has gained much attention in sales research, but less is known about how salespeople and customers interact in the authentic business to business (B2B) sales meetings. The study presented in this ...
Business Roles in Creating Value from Data in Collaborative Networks
(Springer, Cham, 2018)
The present study investigates activities and actors’ roles in how companies utilize and adopt big data and cognitive systems in their business processes. Based on the literature review, a qualitative analysis of 18 in-depth ...
Doubts and Risks in the Buying and Purchasing Processes of Business Buyers
(Springer, Cham, 2017)
This paper aims to reveal the nature of doubts and risks that may cause business buyers to resist making a purchasing decision or proceeding in the business-to-business (B2B) buying process. Much sales literature has focused ...
The Stakeholders of a User-Centred Design Process in Mobile Service Development
(The Society of Digital Information and Wireless Communications, 2015)
The use of agile methods in mobile service development has gained much attention in software design research. In addition, involving the potential stakeholders of the mobile service in the design and development process ...