How sales promotion affects sales volume : Guinness Cameroon SA.
Fonkeng, Esther (2021)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202102242640
https://urn.fi/URN:NBN:fi:amk-202102242640
Tiivistelmä
This study explains how sales promotion affects sales volume. The aim of this thesis is to examine how sales promotion affects level of sales. The objectives include exploring sales promotion activities, the relevance of sales promotion and its influence on sales of a business and to make recommendations to the commissioner on how to increase sales through sales promotion.
Concepts relating to sales promotion such as the nature, objective, types and relevance of sales promotion are discussed in this work. The theoretical aspect of this project includes the types and relevance of sales promotion. The concepts and theories are based on available documentation, books, e-books and material from credible online sources. The quantitative methods of data collection were used in this work. 30 questionnaires were answered by workers of Guinness Cameroon, Buea municipality. The responses were presented and analysed. Quantitative method of data analysis was used to get data on the effects of sales promotion from the company’s perspective. The results of the analysis show that when a company embarks on sales promotion, it experiences a positive increase in sales. The questions on the questionnaire were analysed, and conclusions drawn. The results of this study show that Guinness Cameroon uses different sales promotion techniques to ensure continual survival and sales.
Concepts relating to sales promotion such as the nature, objective, types and relevance of sales promotion are discussed in this work. The theoretical aspect of this project includes the types and relevance of sales promotion. The concepts and theories are based on available documentation, books, e-books and material from credible online sources. The quantitative methods of data collection were used in this work. 30 questionnaires were answered by workers of Guinness Cameroon, Buea municipality. The responses were presented and analysed. Quantitative method of data analysis was used to get data on the effects of sales promotion from the company’s perspective. The results of the analysis show that when a company embarks on sales promotion, it experiences a positive increase in sales. The questions on the questionnaire were analysed, and conclusions drawn. The results of this study show that Guinness Cameroon uses different sales promotion techniques to ensure continual survival and sales.