How can e-commerce companies enlarge the business after start-up phase? : case: Ndigo Business B.V. entering Chinese market
Lu, Shiyi (2012)
Lu, Shiyi
Lahden ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205219036
https://urn.fi/URN:NBN:fi:amk-201205219036
Tiivistelmä
The booming of e-commerce has lead to a new trend of establishing entrepreneurship: starting up an e-business. However, the course of a new business rarely runs smoothly. The aim of this thesis is to study e-commerce opportunities to enlarge the business after the start-up phase, especially for small e-business companies with limited resources. The study will also try to answer questions on how social media can help to grow the online market, moreover, trying to find out the potential of e-commerce in China. At the same time it also evaluates the benefit of e-commerce for European companies.
The need for this study comes from the commissioner’s desire to find new market possibilities in their selected marketplace- China. To fulfill this desire, Ndigo needs inexpensive but effective marketing means that can reach their potential customers in China. Ndigo is a young company that is yet to really define its market position and marketing means, so the aim of this study is to give them ideas how to market their company in China through online resources.
The author chooses the SOSTAC plan model for the empirical study of the case company. It gives logical and objective ways to analyse the current position of the company with the target market, and to develop the business-enlargement plan for the commissioner.
The need for this study comes from the commissioner’s desire to find new market possibilities in their selected marketplace- China. To fulfill this desire, Ndigo needs inexpensive but effective marketing means that can reach their potential customers in China. Ndigo is a young company that is yet to really define its market position and marketing means, so the aim of this study is to give them ideas how to market their company in China through online resources.
The author chooses the SOSTAC plan model for the empirical study of the case company. It gives logical and objective ways to analyse the current position of the company with the target market, and to develop the business-enlargement plan for the commissioner.