Research of the mobile LBS in China and its future strategies
Chen, Huizhong (2012)
Chen, Huizhong
Lahden ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205239510
https://urn.fi/URN:NBN:fi:amk-201205239510
Tiivistelmä
LBS (Location Based Services) have been used for many years and now are becoming more and more popular in China. With the development of mobile networking and popularizing of smart phones, an emerging market, which is the new LBS market, is formed and developing very rapidly. The author is a heavy LBS user and also very curious about LBS and wants to know what is the situation of LBS now in China and how it will go in future.
In this thesis, the basic concepts of LBS and research on what the situation is in China LBS market are introduced. With the comparison of Chinese and American LBS companies, some conclusions are drawn. Advice and suggestions are given by the author as well as the strategies in the future. The research method in this thesis is the qualitative research method. The literature view part shows the general situation of LBS. In-depth interviews with staffs in the case company, heavy or enthusiastic users of mobile LBS, experts in related fields, and different channels helped to collect data about different experiences. Interview contents were memoing and coding to analyze the useful information.
After researching the author finally found out what the situation of LBS market is in China and also summed up some suggestions and strategies for LBS companies and telecom operators.
In this thesis, the basic concepts of LBS and research on what the situation is in China LBS market are introduced. With the comparison of Chinese and American LBS companies, some conclusions are drawn. Advice and suggestions are given by the author as well as the strategies in the future. The research method in this thesis is the qualitative research method. The literature view part shows the general situation of LBS. In-depth interviews with staffs in the case company, heavy or enthusiastic users of mobile LBS, experts in related fields, and different channels helped to collect data about different experiences. Interview contents were memoing and coding to analyze the useful information.
After researching the author finally found out what the situation of LBS market is in China and also summed up some suggestions and strategies for LBS companies and telecom operators.