Uusimmat viitteet

  • Discovering market potential for virtual reality as a marketing communication tool for B2B clients 

    Ryynänen, Juho (Haaga-Helia ammattikorkeakoulu, 2018)
    This thesis is quantitative research of the market potential for virtual reality as a marketing communication tool targeted at McCann Finland Oy’s clientele and other potential clients of different lines of businesses. ...
  • A Partnership Manual to enter a new market through partnerships: Bluet Oy Ltd 

    Heikkilä, Jatta (Haaga-Helia ammattikorkeakoulu, 2018)
    This product based thesis was commissioned by Bluet Oy Ltd and is conducted to study market entry through a partnership network. The case company operates in the floating construction industry, which is a fairly new but ...
  • Global Market Investigation for a New Product in Video Post-Production : Case Company: Loupedeck Ltd 

    Kostyukovskaya, Valeriya (Haaga-Helia ammattikorkeakoulu, 2017)
    This study is a research-orientated thesis which is focused on creating a knowledge basis of the video post-production industry for the company Loupedeck and its new product development project. The company offers an ...
  • Current Trends in Ambush Marketing 

    Bulychev, Daniil (Haaga-Helia ammattikorkeakoulu, 2017)
    This thesis seeks to investigate the practice of Ambush Marketing in sports. In particular, the goal of the research is to identify the Current Trends in Ambush Marketing from the scientific and practical perspectives. Due ...
  • Digital Promotion of ASUS Smartphones in the Ukrainian Market 

    Tykhonenko, Diana (Haaga-Helia ammattikorkeakoulu, 2018)
    This is a product-based thesis commissioned by the Ukrainian representative of ASUS, a multinational electronics company. The organisation’s objective is to increase the sales of the smartphones along with raising brand ...
  • Efficiency in Lasi & Idea glued glazing system maintenance 

    Huikko, Juhana (Haaga-Helia ammattikorkeakoulu, 2017)
    Lasi & Idea is a SME based in Vantaa, Finland. The company provides services for balcony glazing system maintenance. Glued glazing system maintenance is a service, which produces most of the firm’s revenue. Lasi & Idea is ...
  • Analysing distribution operations using the methods of Lean Six Sigma for Company X 

    Spiridonova, Ekaterina (Haaga-Helia ammattikorkeakoulu, 2017)
    In today’s highly competitive market, logistics companies must strive to achieve excellence in distribution services to win a market share. This requires logistics companies to boost their service quality and cut costs by ...
  • Service concept development in the transport industry - VR Group 

    D'Arcy, Patrik (Haaga-Helia ammattikorkeakoulu, 2017)
    Mobility as a service (often abbreviated as “MaaS”) is a service concept in which different forms of transportation are combined under one system or interface. For example, the mo-bile app Whim in Helsinki, Finland allows ...
  • How to conduct an office renovation 

    Sjöström, Stefan (Haaga-Helia ammattikorkeakoulu, 2017)
    This is study is about how to conduct an office renovation going through all the necessary phases in the eyes of the Project leader as well as the importance of Human Resources and Change Management. The study was done by ...
  • Nepal as a tourist destination-Finnish travelers´perspective 

    Shrestha, Manjeet (Haaga-Helia ammattikorkeakoulu, 2017)
    The tourism industry in Nepal is the most important industry, as it is the largest source of revenue and foreign currency for the country. Yet, only small percentages of Finnish travelers travel Nepal, which is why this ...
  • Analysis of job advertising for HR specialist positions in Finland vs UK 

    Korotkova, Elizaveta (Haaga-Helia ammattikorkeakoulu, 2017)
    In the global business environment, organizational efficiency is very reliant on a company’s ability to manage its human resources. Human resource management is one of the most crucial elements of today business, which ...
  • Finnish Music Export to Germany. Case: Facelift. 

    Hämäläinen, Sanna (Haaga-Helia ammattikorkeakoulu, 2017)
    This is a research-based thesis investigating Finnish music export to Germany. The report covers the most significant aspects that need to be taken into consideration when a band or an artist is determining whether to ...
  • Brand building on Instagram - case Space Nation 

    Vaara, Anni (Haaga-Helia ammattikorkeakoulu, 2017)
    Space Nation is a Finnish space experience company built for entertainment and educational purposes. The product presented in this thesis is Space Nation’s Instagram. The main purpose was to create brand awareness for the ...
  • Applying Lean Six Sigma to Optimise the B2B Order Fulfilment Process of Electronics in Europe. 

    Burnage, Adam (Haaga-Helia ammattikorkeakoulu, 2017)
    This project based thesis will assess and optimise the B2B order fulfilment process of elec-tronics in Europe. This study, which is based on the application of Lean Six Sigma process improvement methodologies, focuses on ...
  • Political Marketing and its efficacy. Case Political Party United Russia. 

    Abdullaeva, Aitadzh (Haaga-Helia ammattikorkeakoulu, 2017)
    Marketing is a set of activities designed to mediate and optimize any interaction that has to do with exchange. This set of practices had been adapted to satisfy political needs of Western countries nearly 75 years ago ...

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