Uusimmat viitteet

  • Post-restructure financial performance of commercial banks in Vietnam 2011-2016 

    Nguyen, Mai (Haaga-Helia ammattikorkeakoulu, 2018)
    The main purpose of the thesis is to analyze the financial performance of commercial banks in Vietnam between 2011 and 2016. The reason for conducting the thesis is based on the restructuring plan of the State Bank of ...
  • Introducing Chinese Students to Finnish Universities with Tourism Purpose 

    Fu, Siyi (Haaga-Helia ammattikorkeakoulu, 2018)
    Tourism is an important section of the global market. Nowadays Finland is becoming a pop- ular tourist destination towards Chinese people, who are drastically growing into one of the world largest tourism consumer groups. ...
  • Attracting Russian tourists to Fazer Experience Visitor Centre 

    Niskanen, Anna (Haaga-Helia ammattikorkeakoulu, 2018)
    Oy Karl Fazer Ab is one of the most known and well-liked companies in Finland. In 126 years what started as a small French-Russian café has grown into international company of 15 000 workers with factories, restaurants and ...
  • Co-opetition as a business strategy 

    Dobrzhanskiy, Anton (Haaga-Helia ammattikorkeakoulu, 2018)
    The word co-opetition is a relatively new phenomenon in a world of business. Co-opetition is a form business strategy, which was uses the findings of game theory application to identify the possibility and timing when it ...
  • Developing a Standardised Pricing Tool for a Nordic Service Provider 

    Helminen, Elviira (Haaga-Helia ammattikorkeakoulu, 2017)
    The project is conducted together with a commissioning party that has shown interest in developing streamlined pricing practices within its Nordic-wide operations. Current trend in the company’s industry shows that an ...
  • Preparation of the budgeting tool and different analyses. Commissioning company: Lumoa.me Oy 

    Nguyen Thi Thanh, Nhan (Haaga-Helia ammattikorkeakoulu, 2018)
    The main topic of this bachelor’s thesis is to design a master budget for 2018-2024 and prepare different analyses for Lumoa.me Oy, which is a Finnish computer software start-up established in 2016. The company provides a ...
  • The Impact and Effects of Motivation and Leadership on the Athletes 

    Antoshchenko, Rodion; Sireni, Kalle (Haaga-Helia ammattikorkeakoulu, 2018)
    In a world nowadays, sports take an important place in the everyday life and many people dedicate their lives and efforts in order to succeed as professional athletes. This research is discussing the crucial issue of ...
  • Using storytelling to create impactful video marketing : Case: Music concert "October #Beatz 2017" 

    Hoang, Trang (Haaga-Helia ammattikorkeakoulu, 2014)
    This thesis is about the impact of storytelling on video marketing and how the author implemented storytelling concept in promotional videos for the music concert October #Beatz – an annual concert organized by Music For ...
  • General Data Protection Regulation: Preparing HR for Change 

    Ndiili-Ronkainen, Heidi (Haaga-Helia ammattikorkeakoulu, 2018)
    The European General Data Protection Regulation (GDPR) replaces the outdated Data Pro-tection Directive that was introduced in 1995 by the European Parliament. The new directive will be stricter than the earlier one. The ...
  • Digital marketing guide for B2B start-up. Case Circology 

    Bui, Viet (Haaga-Helia ammattikorkeakoulu, 2018)
    This thesis is a product-based study. The objective of this thesis is to create a digital marketing guide in the form of a handbook for the commissioning company - Circology and give them insights into different business ...
  • Discovering market potential for virtual reality as a marketing communication tool for B2B clients 

    Ryynänen, Juho (Haaga-Helia ammattikorkeakoulu, 2018)
    This thesis is quantitative research of the market potential for virtual reality as a marketing communication tool targeted at McCann Finland Oy’s clientele and other potential clients of different lines of businesses. ...
  • A Partnership Manual to enter a new market through partnerships: Bluet Oy Ltd 

    Heikkilä, Jatta (Haaga-Helia ammattikorkeakoulu, 2018)
    This product based thesis was commissioned by Bluet Oy Ltd and is conducted to study market entry through a partnership network. The case company operates in the floating construction industry, which is a fairly new but ...
  • Global Market Investigation for a New Product in Video Post-Production : Case Company: Loupedeck Ltd 

    Kostyukovskaya, Valeriya (Haaga-Helia ammattikorkeakoulu, 2017)
    This study is a research-orientated thesis which is focused on creating a knowledge basis of the video post-production industry for the company Loupedeck and its new product development project. The company offers an ...
  • Current Trends in Ambush Marketing 

    Bulychev, Daniil (Haaga-Helia ammattikorkeakoulu, 2017)
    This thesis seeks to investigate the practice of Ambush Marketing in sports. In particular, the goal of the research is to identify the Current Trends in Ambush Marketing from the scientific and practical perspectives. Due ...
  • Digital Promotion of ASUS Smartphones in the Ukrainian Market 

    Tykhonenko, Diana (Haaga-Helia ammattikorkeakoulu, 2018)
    This is a product-based thesis commissioned by the Ukrainian representative of ASUS, a multinational electronics company. The organisation’s objective is to increase the sales of the smartphones along with raising brand ...

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