MARKETING AND SALES FUNNEL IMPLEMENTED FOR A MARKET RESEARCH
Rantanen, Ville (2012)
Rantanen, Ville
Satakunnan ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205259860
https://urn.fi/URN:NBN:fi:amk-201205259860
Tiivistelmä
The purpose of this thesis was to study marketing and sales funnel. The final result should work as a guide for creating a marketing and sales funnel. Thesis examines the different stages of the marketing and sales funnel and what marketing and sales personnel should know to be able to successfully accomplish every stage of the funnel.
The thesis Client Company wanted to stay anonymous and the name of company or the field of business are not mentioned. Marketing and sales funnel was implemented in the practical part of this thesis for the case product. The thesis Client Company requested that the specific features of the case product should not be revealed because of possible competition. The case product is incentive travel concept which was in planning stage, and there did not exist any similar product on the markets. The implemented marketing and sales funnel was conducted for a market research for this product.
The marketing and sales funnel made open feedback possible during this study. This is why the marketing and sales funnel point of view was chosen in this study instead of traditional market research. The figures for the market research were acquired with using a survey questionnaire as a product in implemented marketing and sales funnel. The survey was marketed and sold to companies for the price of answers. In the conclusion part the thesis and thesis project are evaluated according to the results and issues which were noticed during the project.
The thesis Client Company wanted to stay anonymous and the name of company or the field of business are not mentioned. Marketing and sales funnel was implemented in the practical part of this thesis for the case product. The thesis Client Company requested that the specific features of the case product should not be revealed because of possible competition. The case product is incentive travel concept which was in planning stage, and there did not exist any similar product on the markets. The implemented marketing and sales funnel was conducted for a market research for this product.
The marketing and sales funnel made open feedback possible during this study. This is why the marketing and sales funnel point of view was chosen in this study instead of traditional market research. The figures for the market research were acquired with using a survey questionnaire as a product in implemented marketing and sales funnel. The survey was marketed and sold to companies for the price of answers. In the conclusion part the thesis and thesis project are evaluated according to the results and issues which were noticed during the project.