Transfer Chinese E-Commerce Website into Global E-Marketplaces - Case Company: VANCL
Ye, Qianwen (2012)
Ye, Qianwen
Kymenlaakson ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012092413837
https://urn.fi/URN:NBN:fi:amk-2012092413837
Tiivistelmä
Clearly seen from the thesis title, the research focused on Chinese e-commerce website transferring into global e-marketplaces, which was the contemporary event. Thus it was worth studying on this subject. Narrowed down on B2C e-commerce, it was in regard to case company VANCL.
Conducting this research was aimed to examine and identify appropriate ways to transfer Chinese e-commerce website into global e-marketplaces by taking VANCL as the case company, and concerning the differences and challenges in global e-marketplaces. In addition, this research was intended to propose suggestions not only for case company, but also for China’s B2C online retailers.
Case study and survey were employed in this thesis, including the research methods of webpage observation, interviews and online questionnaires. Specifically, webpage observation was carried out in a comparative way; interviews were done in three different ways; online questionnaires were designed and carried out online.
The main conclusions indicated that differences and challenges on cultural aspects, legal issues, website design elements and features, and promotion strategies should be focused on and evaluated, e.g. the language and translation, currency, information, customisation, pictures, payment, etc. Besides, getting profit was a vital part in Chinese e-commerce website transferring into global e-marketplaces.
Conducting this research was aimed to examine and identify appropriate ways to transfer Chinese e-commerce website into global e-marketplaces by taking VANCL as the case company, and concerning the differences and challenges in global e-marketplaces. In addition, this research was intended to propose suggestions not only for case company, but also for China’s B2C online retailers.
Case study and survey were employed in this thesis, including the research methods of webpage observation, interviews and online questionnaires. Specifically, webpage observation was carried out in a comparative way; interviews were done in three different ways; online questionnaires were designed and carried out online.
The main conclusions indicated that differences and challenges on cultural aspects, legal issues, website design elements and features, and promotion strategies should be focused on and evaluated, e.g. the language and translation, currency, information, customisation, pictures, payment, etc. Besides, getting profit was a vital part in Chinese e-commerce website transferring into global e-marketplaces.