Motivating young people : A case study on AIESEC Tampere
Tran, Truc (2012)
Tran, Truc
Hämeen ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012100414149
https://urn.fi/URN:NBN:fi:amk-2012100414149
Tiivistelmä
This study was commissioned by AIESEC Tampere, one of the most successful AIESEC committees in Finland. AIESEC is a worldwide non-profit organization run by young people to serve young people. AIESEC comprises an interesting group of young people and operates on their voluntary contributions and performances without providing any extrinsic or monetary benefits. This group of young people is a particularly interesting subject for motivation research. Besides, AIESEC Tampere has paid significant attention regarding how to retain its members as well as motivate them effectively. This study aims to evaluate the motivation level of AIESEC Tampere’ members and also examine the motivating effect of the job content and personal growth needs on young people nowadays.
The empirical motivation situation of AIESEC Tampere was investigated in the light of Herzberg’s Hygiene and Motivators. The investigation method used was in the form of a survey conducted with the members of AIESEC Tampere. Based on the survey, the validity of Herzberg’s proposition regarding the motivating effect of job content applied on young people in modern organization context was once again reassured. The most interesting finding was that AISEC Tampere members in particular, and young and highly educated people nowadays in general can be more motivated as well as more satisfied on their job by the intrinsic factors inherent in the job itself rather than other organizational factors or extrinsic benefits.
However the motivation level of AIESEC Tampere’s members according to the survey result was lower than the desired level. Therefore, the motivation plan was suggested by applying job enrichment. AIESEC was recommended to enrich the depth of AIESEC tasks by maximizing the opportunity for learning and growing in order to improve the quality of members’ experiences on AIESEC activities.
The empirical motivation situation of AIESEC Tampere was investigated in the light of Herzberg’s Hygiene and Motivators. The investigation method used was in the form of a survey conducted with the members of AIESEC Tampere. Based on the survey, the validity of Herzberg’s proposition regarding the motivating effect of job content applied on young people in modern organization context was once again reassured. The most interesting finding was that AISEC Tampere members in particular, and young and highly educated people nowadays in general can be more motivated as well as more satisfied on their job by the intrinsic factors inherent in the job itself rather than other organizational factors or extrinsic benefits.
However the motivation level of AIESEC Tampere’s members according to the survey result was lower than the desired level. Therefore, the motivation plan was suggested by applying job enrichment. AIESEC was recommended to enrich the depth of AIESEC tasks by maximizing the opportunity for learning and growing in order to improve the quality of members’ experiences on AIESEC activities.