Financial aspects of a small hospitality business planning : through the example of a business plan of a café in Helsinki downtown
Sushko, Ekaterina (2012)
Sushko, Ekaterina
HAAGA-HELIA ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012102514645
https://urn.fi/URN:NBN:fi:amk-2012102514645
Tiivistelmä
The purpose of this thesis project is to create a business plan for a small restaurant business potentially located in Helsinki downtown area. The subject is approached with aid of financial management and financial planning theory.
The business plan of a café was developed based on the experience and knowledge obtained during studies at Haaga-Helia UAS, with usage of existent literature on entrepreneurship and financial management. The main objectives of the plan creation are clarification of the business idea; market analysis; calculation of business’s financial solvency; development of basic marketing strategy. Most of the findings are supported by figures and calculations. The business plan aims to create a constructive and structured dialog with potential investors. The business idea belongs to thesis author and the business plan itself will be potentially used by the author to start up her own business in the future.
The project was conducted the following way – first, literature research on the topic, this was mainly business plan creation literature, as well as professional literature on restaurant management, human recourse management and finance. After literature review - the implementation of received knowledge in practice of creation of a business plan. Literature research provided a lot of support to the structure of both report and business plan, as well as it gave the ideas on what topics should be included and particularly overviewed.
The outcome of this project is a complete written business plan, which can be used immediately for business foundation and/or venture capital search. Main objectives of the project were successfully reached. The creation of a written business plan helped the author not only clarify the idea and make certain calculations, it also helped to realize main pros and cons (e.g. such as problems with finding a proper premise with a reasonable price) and be ready to conduct a constructive dialog to potential investors supported by figures.
The business plan of a café was developed based on the experience and knowledge obtained during studies at Haaga-Helia UAS, with usage of existent literature on entrepreneurship and financial management. The main objectives of the plan creation are clarification of the business idea; market analysis; calculation of business’s financial solvency; development of basic marketing strategy. Most of the findings are supported by figures and calculations. The business plan aims to create a constructive and structured dialog with potential investors. The business idea belongs to thesis author and the business plan itself will be potentially used by the author to start up her own business in the future.
The project was conducted the following way – first, literature research on the topic, this was mainly business plan creation literature, as well as professional literature on restaurant management, human recourse management and finance. After literature review - the implementation of received knowledge in practice of creation of a business plan. Literature research provided a lot of support to the structure of both report and business plan, as well as it gave the ideas on what topics should be included and particularly overviewed.
The outcome of this project is a complete written business plan, which can be used immediately for business foundation and/or venture capital search. Main objectives of the project were successfully reached. The creation of a written business plan helped the author not only clarify the idea and make certain calculations, it also helped to realize main pros and cons (e.g. such as problems with finding a proper premise with a reasonable price) and be ready to conduct a constructive dialog to potential investors supported by figures.