International Business Negotiation, Latin America – Germany case: How to have the best competences?
Mayorga Bravo, Eduardo (2021)
Mayorga Bravo, Eduardo
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021060815027
https://urn.fi/URN:NBN:fi:amk-2021060815027
Tiivistelmä
To being able to succeed when doing business internationally, across the globe, there are certain factors that will affect whether a company fails or succeeds. When doing international business, things like culture, cultural behaviour, competencies, communication methods, everything affects the final outcome.
For this, we are going to use different theoretical frameworks, we are going to study different models and theories, like the Lewis Model: Cultural Types, Hofstede’s Cultural Dimensions Theory, or the Intercultural Communications Theory, of Edward T. Hall. All this theories and models, will help us understand everything about culture, behaviour, communication, among others.
We focused on Germany, because we believe there is a great potential for future partnerships, negotiations, deals, in this specific country for Latin American small to medium companies. Therefore, we are going to study facts and figures about both regions, to be able to analyse better the numbers, as well as real life cases of companies that have gone successfully international, and also, we are going to do an interview to a CEO of a Mexican company, that is currently doing business with German companies.
For this, we are going to use different theoretical frameworks, we are going to study different models and theories, like the Lewis Model: Cultural Types, Hofstede’s Cultural Dimensions Theory, or the Intercultural Communications Theory, of Edward T. Hall. All this theories and models, will help us understand everything about culture, behaviour, communication, among others.
We focused on Germany, because we believe there is a great potential for future partnerships, negotiations, deals, in this specific country for Latin American small to medium companies. Therefore, we are going to study facts and figures about both regions, to be able to analyse better the numbers, as well as real life cases of companies that have gone successfully international, and also, we are going to do an interview to a CEO of a Mexican company, that is currently doing business with German companies.