IT tool for controlling cashflows in SARL Technobatilux
Smolentseva, Anna (2012)
Smolentseva, Anna
Mikkelin ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012120618600
https://urn.fi/URN:NBN:fi:amk-2012120618600
Tiivistelmä
Growing competition developed quite unfavorable conditions for the companies and pointed at the
necessity of a more thorough control of financial flows. The purpose of this study was to identify the
strengths and weaknesses of a company and to find out how a micro company with a thorough marketing
strategy can enhance its performance through the business intelligence software.
The theoretical background consists of three parts. They include the studies concerning cash flows
overall, means of analyzing company’s activities and business intelligence software and their implementation
in real business life.
The research data was collected through participant observation during my internship in the French
construction company Technobatilux. The practical part included SWOT and value chain analyses
which showed not only advantages of the company, but certain weaknesses and needs. Besides, the
identification of the concerns of Technobatilux was fulfilled during the in depth interview with the
financial manager who determined certain difficulties in the decision making process because of the
lack of financial controlling.
According to the findings, micro companies and SMEs experience problems with business intelligence
software, because they lack financing or skills. Instead of professional programs they use substitutes
which partially correspond to their needs. These substitutes are usually familiar accounting programs
which include financial analysis functions.
As a result of the research, an excel spreadsheet file was developed for the company. It was tailor
made to meet the needs of the company – the ability to see the profitability of every project monthly
and to analyse various types of costs in order to increase profitability and efficiency.
necessity of a more thorough control of financial flows. The purpose of this study was to identify the
strengths and weaknesses of a company and to find out how a micro company with a thorough marketing
strategy can enhance its performance through the business intelligence software.
The theoretical background consists of three parts. They include the studies concerning cash flows
overall, means of analyzing company’s activities and business intelligence software and their implementation
in real business life.
The research data was collected through participant observation during my internship in the French
construction company Technobatilux. The practical part included SWOT and value chain analyses
which showed not only advantages of the company, but certain weaknesses and needs. Besides, the
identification of the concerns of Technobatilux was fulfilled during the in depth interview with the
financial manager who determined certain difficulties in the decision making process because of the
lack of financial controlling.
According to the findings, micro companies and SMEs experience problems with business intelligence
software, because they lack financing or skills. Instead of professional programs they use substitutes
which partially correspond to their needs. These substitutes are usually familiar accounting programs
which include financial analysis functions.
As a result of the research, an excel spreadsheet file was developed for the company. It was tailor
made to meet the needs of the company – the ability to see the profitability of every project monthly
and to analyse various types of costs in order to increase profitability and efficiency.