Paperless Office and Tablet Application in Travel Agencies
Ma, Chao (2012)
Ma, Chao
Satakunnan ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012120217760
https://urn.fi/URN:NBN:fi:amk-2012120217760
Tiivistelmä
China’s tourism industry has maintained a sustained, steady, and rapid development in 2011. The total domestic tourism reception reached 2.6 billion people with overall revenue of approximately 1.9 trillion Chinese Yen in the whole year. Meanwhile, the inbound foreign tourists’ population arrived at 135 423 500 with $48 464 000 000 foreign exchange earnings. The World Tourism Organization even predicts that China will become the world’s largest tourist destination in 2020.
The excellent development momentum provides favorable opportunities to the tourism agency, but also brings huge challenge to its operation and management. Up to the end of 2011, there are more than 22 784 travel agencies in China, an increase of 3.98% than last year. As a result, the competition among different travel agencies becomes more and more fierce. On the other hand, tourism has been accepted and popularized by more common people. The mass tourism requires travel agencies to provide more customized, characterized and qualified service. What’s more, the establishment and popularization of tourism websites and tourism electronic business sink the traditional travel agencies into an awkward situation.
To fight against the fierce competitive environment, ever-changing tourism demand, as well as challenges from the emerging industries, providing diversified, characterized, and innovative products and services becomes the key factor to a tourism agency’s good operation and management.
The thesis analyzed the existing problems on tourism agency’s management and operation under the new situation based on an introduction of current China tourism environment and tourism agency development. The thesis also put forwards the idea that travel agencies should promote electronization and virtualization of tourism management and further perfect their operation modes.
In the year of 2009, the State Council of the People’s Republic of China issued Views on Accelerating the Development of Tourism Industry, and put forward that the tourism industry should transform into a strategic pillar industry of the national economy as well as a more satisfied modern service industry by the masses of the people. The national and local attention to the tourism industry provides favorable policy environment to the travel agencies. Meanwhile, the wide popularization of Internet and mobile technologies supplies technical supports to the innovation of travel agencies’ management. The thesis believes that the adoption of Tablet PC can not only better meet the current social requirements on travel agencies’ management and operation, but also can ensure the agencies to furnish more diversified and characterized tourism products and services to the customers with electronization and virtualization.
The excellent development momentum provides favorable opportunities to the tourism agency, but also brings huge challenge to its operation and management. Up to the end of 2011, there are more than 22 784 travel agencies in China, an increase of 3.98% than last year. As a result, the competition among different travel agencies becomes more and more fierce. On the other hand, tourism has been accepted and popularized by more common people. The mass tourism requires travel agencies to provide more customized, characterized and qualified service. What’s more, the establishment and popularization of tourism websites and tourism electronic business sink the traditional travel agencies into an awkward situation.
To fight against the fierce competitive environment, ever-changing tourism demand, as well as challenges from the emerging industries, providing diversified, characterized, and innovative products and services becomes the key factor to a tourism agency’s good operation and management.
The thesis analyzed the existing problems on tourism agency’s management and operation under the new situation based on an introduction of current China tourism environment and tourism agency development. The thesis also put forwards the idea that travel agencies should promote electronization and virtualization of tourism management and further perfect their operation modes.
In the year of 2009, the State Council of the People’s Republic of China issued Views on Accelerating the Development of Tourism Industry, and put forward that the tourism industry should transform into a strategic pillar industry of the national economy as well as a more satisfied modern service industry by the masses of the people. The national and local attention to the tourism industry provides favorable policy environment to the travel agencies. Meanwhile, the wide popularization of Internet and mobile technologies supplies technical supports to the innovation of travel agencies’ management. The thesis believes that the adoption of Tablet PC can not only better meet the current social requirements on travel agencies’ management and operation, but also can ensure the agencies to furnish more diversified and characterized tourism products and services to the customers with electronization and virtualization.