Free Digital Marketing for Monimos - A Non-profit Social Network
Lam, Tri (2013)
Lam, Tri
Arcada - Nylands svenska yrkeshögskola
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201301281763
https://urn.fi/URN:NBN:fi:amk-201301281763
Tiivistelmä
This thesis focuses on developing a free digital marketing campaign for Monimos – a project of Moniheli Ry. Search engine optimization and social media marketing are selected channels to discuss in the paper. The literature is aggregated from books and a variety of online articles. Empirical data are collected via different sources including surveys, interviews and Google Analytics. By combining theoretical frameworks and practical information, detailed analysis is conducted. It reveals the fact that the organization did not pay much attention to marketing aspect of the site. Further investigation of Monimos points out some fundamental improvements needed in order to improve its visibility ranking on search engines. On the other hand, public opinions and organization’s orientation steer suggestions for social media marketing with key channels to focus on. Lastly, this thesis provides secondary data for future research on different fields related to Monimos.