The Effects of Social Media in the Hotel Sector: A report for WinHotels
Sullivan, John (2013)
Sullivan, John
Metropolia Ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305036176
https://urn.fi/URN:NBN:fi:amk-201305036176
Tiivistelmä
Social media usage is expanding in all age groups and across all socio-economic groups. This means it has become the focus of much attention from businesses looking to use it as a way to increase awareness of their products or services. The purpose of this report is to look at how social media is affecting the hotel business and whether Win Hotels should be using social media as a marketing tool.
It offers the opportunity to engage with hotel guests before during and after a stay. This engagement provides the hotel with a chance to gain insights into the needs and wants of guests at each stage. Using this information to highlight where improvements could be made to offer better service and showcase the hotel’s willingness to listen and respond to guests.
The advantages of using social media are clear: it has the potential to reach large audiences and could generate large amounts of traffic to the WinHotels website. The downsides of a mishandled campaign are the speed and ease with which damage to a brand can happen.
This report looks at how social media could benefit WinHotels and where it could fit into its marketing activities. It will also suggest steps that should be taken in order to set expectations and provide recommendations on how to model a campaign incorporating the use of social media.
It offers the opportunity to engage with hotel guests before during and after a stay. This engagement provides the hotel with a chance to gain insights into the needs and wants of guests at each stage. Using this information to highlight where improvements could be made to offer better service and showcase the hotel’s willingness to listen and respond to guests.
The advantages of using social media are clear: it has the potential to reach large audiences and could generate large amounts of traffic to the WinHotels website. The downsides of a mishandled campaign are the speed and ease with which damage to a brand can happen.
This report looks at how social media could benefit WinHotels and where it could fit into its marketing activities. It will also suggest steps that should be taken in order to set expectations and provide recommendations on how to model a campaign incorporating the use of social media.