Marketing plan for event management company : case: Clubworks
Nguyen, Nhat Anh Quang (2013)
Nguyen, Nhat Anh Quang
Lahden ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305056294
https://urn.fi/URN:NBN:fi:amk-201305056294
Tiivistelmä
This thesis provides a strategic marketing plan for an event management
company, which represents service business organizations. Headquarter of the
company is in Lahti, Finland, while its operations are nation-wide. The business
in which the case company is involved includes entertainment, festivals, events,
and club parties in different places such as nightclubs, restaurants, lounges and
outdoors. The marketing plan will enable the company to have comprehensive
vision about the business and increase benefits and wealth of the corporation as a
whole.
This thesis appears as a combined solution to the role conflict problem that the
author is facing. As a business student, the author provides an advanced study
emphasizing a marketing issue. As an employee, the author proposes a business
plan that contributes benefits to his company. And finally, as an artist, the author
has successfully brought his inspirations together, music and money.
The research method used in this thesis is qualitative. Qualitative data is collected
by interviews with managers, unofficial meetings with workers in the related
business field, observations and private sources; while, literature and theories are
acquired from publications source, for example, books, articles, journals, press
releases. Some electronic sources are also used to supply data for some researches
in this thesis.
company, which represents service business organizations. Headquarter of the
company is in Lahti, Finland, while its operations are nation-wide. The business
in which the case company is involved includes entertainment, festivals, events,
and club parties in different places such as nightclubs, restaurants, lounges and
outdoors. The marketing plan will enable the company to have comprehensive
vision about the business and increase benefits and wealth of the corporation as a
whole.
This thesis appears as a combined solution to the role conflict problem that the
author is facing. As a business student, the author provides an advanced study
emphasizing a marketing issue. As an employee, the author proposes a business
plan that contributes benefits to his company. And finally, as an artist, the author
has successfully brought his inspirations together, music and money.
The research method used in this thesis is qualitative. Qualitative data is collected
by interviews with managers, unofficial meetings with workers in the related
business field, observations and private sources; while, literature and theories are
acquired from publications source, for example, books, articles, journals, press
releases. Some electronic sources are also used to supply data for some researches
in this thesis.