International market entry strategy of Viettel Telecom Corporation
Nguyen Hong, Hong, Hanh (2013)
Nguyen Hong, Hong, Hanh
Julkaisun pysyvä osoite on
Internationalization process is increasing day by day. The enterprises have competed with not only domestic enterprises but also foreign enterprises. When the domestic market has become increasingly crowded, searching a new foreign market is demand of each enterprise to expand their scale. However, not all of the Vietnamese enterprises in which investing in foreign market has achieved in the foreign market. The case study of Viettel is the phenomenon when achieving the success not only in the domestic market but also in the foreign market. From 2009, Viettel has invested in a number of foreign markets such as Cambodia, Laos, Haiti, Mozambique, and Peru. They are the difficult market but have a number of potentials to develop in the next few years. In these markets, Viettel has had some initial success such as becoming the biggest mobile network operators in Cambodia, achieving the award from international telecommunication organizations. This research focuses on analyzing the international market entry strategy of Viettel when operating business in foreign market. Moreover, this research has investigated the opportunities and challenges for Viettel in the process of penetrating foreign market. Evaluating the case study of Viettel in Cambodia could help Viettel to get the useful lessons in order to become more successful in the business operators in the future.