Ice event for KalPa family
Törmänen, Taina (2013)
Törmänen, Taina
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052310338
https://urn.fi/URN:NBN:fi:amk-2013052310338
Tiivistelmä
Ice event for KalPa family project in Kuopio started in Oct. 2012 with a request from KalPa Hockey Oy. The ice event was organized in season 2011-2012 for the first time and KalPa wanted to continue the tradition for season 2012-2013.
The main objective of the event was to establish KalPa’s communality brand by utilizing event marketing and user-oriented design. KalPa also wanted the event to develop and see improvement in effectiveness of planning, event activities, and communication between the members of the organizing team and all the stakeholders. The target amount of attendees was 2000.
The event was fairly successful in establishing the brand. Planning and communication between the organizing team and the stakeholders improved. Development of event activities was only partly successful, because activities on ice and two of the new activities did not work in a desirable manner. The event attracted 1500 people.
Well implemented liaison with volunteers and stakeholders probably affected positively to the overall atmosphere of the event. Attendees that valued the community involvement, most likely had more positive image of KalPa’s brand. Communication improved likely because the event manager worked inside of the organization, communication happened in time, and instructions were clearer. Planning was enhanced due to more detailed agenda, more omprehensive task allocation, and better documentation. The one in charge of the ice activities did not take responsibility and the instructions were not prepared for the job. KalPa news quiz did not appeal attractive enough and the space for skill track with mini sticks was inadequate. Overlapping event, low-budget marketing and limited event theme could have affected negatively the amount of attendees.
The main objective of the event was to establish KalPa’s communality brand by utilizing event marketing and user-oriented design. KalPa also wanted the event to develop and see improvement in effectiveness of planning, event activities, and communication between the members of the organizing team and all the stakeholders. The target amount of attendees was 2000.
The event was fairly successful in establishing the brand. Planning and communication between the organizing team and the stakeholders improved. Development of event activities was only partly successful, because activities on ice and two of the new activities did not work in a desirable manner. The event attracted 1500 people.
Well implemented liaison with volunteers and stakeholders probably affected positively to the overall atmosphere of the event. Attendees that valued the community involvement, most likely had more positive image of KalPa’s brand. Communication improved likely because the event manager worked inside of the organization, communication happened in time, and instructions were clearer. Planning was enhanced due to more detailed agenda, more omprehensive task allocation, and better documentation. The one in charge of the ice activities did not take responsibility and the instructions were not prepared for the job. KalPa news quiz did not appeal attractive enough and the space for skill track with mini sticks was inadequate. Overlapping event, low-budget marketing and limited event theme could have affected negatively the amount of attendees.