How can a European SME internationalize a food product in Singapore : case study MONBANA Singapore
Baysang, Alexia (2013)
Baysang, Alexia
Turun ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052711060
https://urn.fi/URN:NBN:fi:amk-2013052711060
Tiivistelmä
Background: Nowadays, for many SMEs, it is no longer possible to act in the national marketplace without taking into account the risks or opportunities presented by the global competition. Singapore is a country in expansion, the economy is really good, and they are considered as “one of the easiest places to do business”. Food products are the most internationalized in the world.
Purpose: The objective of this study is to analyze the specific process of internationalization of a European SME which wants to internationalize a food product in Singapore.
The step of internationalization, the key influences on the entire process will be explained.
Design/ Methodology/ Approach: Three main research questions are proposed to achieve the stated objective. The thesis process was implemented by a qualitative research process. The exploratory case study of Monbana chocolate was chosen to illustrate this study as well as interviews to get primary data from the export manager of Monbana and with the business development manager at Europe-Continents of Monbana chocolates in Singapore.
The secondary and tertiary data were collected from related literature, books, articles and reliable internet sources.
Research limitations: The final results of this study cannot be applied in all of European SME’s which wants to internationalize food product in Singapore.
Findings: The research reveals that there are a number of significant factors to take into account in the internationalization of the European SME in Singapore. To internationalize a food product in Singapore, the SME needs to prepare and to do research, then the company needs to follow a theoretical and global process to internationalize. The research showed also that the appealing entry mode in an international market is exportation..
Purpose: The objective of this study is to analyze the specific process of internationalization of a European SME which wants to internationalize a food product in Singapore.
The step of internationalization, the key influences on the entire process will be explained.
Design/ Methodology/ Approach: Three main research questions are proposed to achieve the stated objective. The thesis process was implemented by a qualitative research process. The exploratory case study of Monbana chocolate was chosen to illustrate this study as well as interviews to get primary data from the export manager of Monbana and with the business development manager at Europe-Continents of Monbana chocolates in Singapore.
The secondary and tertiary data were collected from related literature, books, articles and reliable internet sources.
Research limitations: The final results of this study cannot be applied in all of European SME’s which wants to internationalize food product in Singapore.
Findings: The research reveals that there are a number of significant factors to take into account in the internationalization of the European SME in Singapore. To internationalize a food product in Singapore, the SME needs to prepare and to do research, then the company needs to follow a theoretical and global process to internationalize. The research showed also that the appealing entry mode in an international market is exportation..