Strategic Development and Sustainability of Airline Industry : case study: Air Malawi
Virtanen, Annie (2013)
Virtanen, Annie
Laurea-ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052811227
https://urn.fi/URN:NBN:fi:amk-2013052811227
Tiivistelmä
The purpose of the study thesis was to assist air Malawi to develop a more strategic and sustainable airline by investigating what other case company Finnair operations in order to help air Malawi learn from Finnair. The study objective is to explore and understand the strategies that Air Malawi and Finnair operate in their business and how they development the airline implement and its sustainable practices in terms of economic, social and environmental aspects. There has been a major decline of the national airline industry in Malawi and this thesis seeks to explore and get understanding of airline industry in Malawi and its challenges and what could be developed for the industry to rejuvenate in a sustainable manner. The study will bring about literature review with key concepts in strategy development, sustainability and understanding of the airline industry operations mainly for national airlines.
The thesis was conducted through semi structured interview with Finnair and Air Malawi with focus to the airlines strategies and sustainability practices. The study will narrow the research in focusing on case studies on international level with Finnair to explore their strategies, operations and sustainable practices implemented to make the industry successful then later the study will focus on Air Malawi operations from current situations and challenges and what can be learned from Finnair in order to develop the industry in a more sustainable manner. The conclusion will bring about the findings of the literature review and how that was implemented in the case study companies in order to give an understanding to the hypothesis question in the study.
The research results showed differences and similarities between the case companies and with focus for the main case company to learn from the other company in its operations to develop. The main case study should revise its strategies and measure in order to see if they have been effective and develop new strategies and develop their business model into more sustainable way. There is need to do more research in the area of study by incorporating government role in airline development.
The thesis was conducted through semi structured interview with Finnair and Air Malawi with focus to the airlines strategies and sustainability practices. The study will narrow the research in focusing on case studies on international level with Finnair to explore their strategies, operations and sustainable practices implemented to make the industry successful then later the study will focus on Air Malawi operations from current situations and challenges and what can be learned from Finnair in order to develop the industry in a more sustainable manner. The conclusion will bring about the findings of the literature review and how that was implemented in the case study companies in order to give an understanding to the hypothesis question in the study.
The research results showed differences and similarities between the case companies and with focus for the main case company to learn from the other company in its operations to develop. The main case study should revise its strategies and measure in order to see if they have been effective and develop new strategies and develop their business model into more sustainable way. There is need to do more research in the area of study by incorporating government role in airline development.