Subcontracting and network development in the value chain of Talentree Research services
Leppilampi, Antti (2013)
Leppilampi, Antti
Savonia-ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013060913608
https://urn.fi/URN:NBN:fi:amk-2013060913608
Tiivistelmä
The main goal of the research is to investigate the role of subcontractors as a part of market research companies’ value chain. Another objective of the thesis is to find out how network development and knowledge sharing can help Talentree Research services to cope with changing business environments.
Data was gathered through a questionnaire and a company representative interview. The questionnaire was sent to the key persons of a randomly selected group of Finnish market research companies. The multi-methods research strategy was chosen and both, qualitative and quantitative methods were used.
According to the results, many companies had faced challenges related to subcontracting and also partner selection. The results also suggested that openness in personal communication and a distinct know-how of the partner were value creating attributes which respondents considered important in business relationships. The analysis of the client company’s research services’ current network situation indicated that there was a lack of a clear network strategy. As a conclusion, the client company should create a clear network strategy which would support network diversification. For the client company, another future objective based on the findings is to increase co-operation with domestic and international market research associations in order to improve the service quality delivered.
Data was gathered through a questionnaire and a company representative interview. The questionnaire was sent to the key persons of a randomly selected group of Finnish market research companies. The multi-methods research strategy was chosen and both, qualitative and quantitative methods were used.
According to the results, many companies had faced challenges related to subcontracting and also partner selection. The results also suggested that openness in personal communication and a distinct know-how of the partner were value creating attributes which respondents considered important in business relationships. The analysis of the client company’s research services’ current network situation indicated that there was a lack of a clear network strategy. As a conclusion, the client company should create a clear network strategy which would support network diversification. For the client company, another future objective based on the findings is to increase co-operation with domestic and international market research associations in order to improve the service quality delivered.