Adopting E-invoice: User Experience Analysis of Quick Response Campaign : Guidelines for SMEs and Operators
Hanif, Mohammad Sharif (2013)
Hanif, Mohammad Sharif
Metropolia Ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013112518245
https://urn.fi/URN:NBN:fi:amk-2013112518245
Tiivistelmä
Electronic Invoicing brings proven benefits to business organizations. As Electronic Invoic-ing offers so many customer values, E-invoice service providers create marketing cam-paigns to invite potential customers to join the E-invoicing service network so that they can send or receive invoices electronically.
The widespread availability of smartphones and tablet PC has enabled advertisers to inte-grate Quick Response (QR) code into their marketing campaign. The two-dimensional QR code is an inexpensive way to encode unique campaign data and can be printed on physical invoice. Among all types of mobile marketing, QR Code shows the high level of response. A recent research on E-invoicing revealed that usability is one the main consideration in making a purchase decision. User Experience is also considered as one of the factors creating value to the customers for technology-based products.
In spite of the popularity of the QR Technology in marketing campaigns and the importance of usability in software products, there has been no usability analysis on its practical use in E-invoicing products. Case studies such as (Righi & James 2007) and (Westwood 2012) have been carried out. However, they are mainly conducted on web-based softwares. There is a gap in usability analysis when QR code is used to bridge traditional paper-based invoice receiver with electronic invoicing. This research aims to find out what factors affect the software usability while using QR Technology as part of an E-invoice marketing campaign.
The outcome of this research is a set of recommendations which can be used as guidelines by implementation consultants working for any E-invoice service provider and implementing similar customer projects. Moreover, the guidelines will also serve as a white paper for SMEs considering adopting E-invoicing to automate their business process.
The widespread availability of smartphones and tablet PC has enabled advertisers to inte-grate Quick Response (QR) code into their marketing campaign. The two-dimensional QR code is an inexpensive way to encode unique campaign data and can be printed on physical invoice. Among all types of mobile marketing, QR Code shows the high level of response. A recent research on E-invoicing revealed that usability is one the main consideration in making a purchase decision. User Experience is also considered as one of the factors creating value to the customers for technology-based products.
In spite of the popularity of the QR Technology in marketing campaigns and the importance of usability in software products, there has been no usability analysis on its practical use in E-invoicing products. Case studies such as (Righi & James 2007) and (Westwood 2012) have been carried out. However, they are mainly conducted on web-based softwares. There is a gap in usability analysis when QR code is used to bridge traditional paper-based invoice receiver with electronic invoicing. This research aims to find out what factors affect the software usability while using QR Technology as part of an E-invoice marketing campaign.
The outcome of this research is a set of recommendations which can be used as guidelines by implementation consultants working for any E-invoice service provider and implementing similar customer projects. Moreover, the guidelines will also serve as a white paper for SMEs considering adopting E-invoicing to automate their business process.