Applying Russian Search Engines to market Finnish Corporates
Pankratovs, Vladimirs (2013)
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Lataukset:
Pankratovs, Vladimirs
Metropolia Ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013112818751
https://urn.fi/URN:NBN:fi:amk-2013112818751
Tiivistelmä
The goal of this thesis work is to provide basic knowledge of Russia-based Search Engines marketing capabilities. After reading this material, the user is able to diverge different kinds of Search Engine Marketing tools and can perform advertising campaigns.
This study includes information about the majority of tools available to the user and provides up to date screenshots of Russian Search engines front-end, which can be useful in further work. Study discusses the main principles and basics of marketing with the help of Search engines.
The result of the project is a collection of main marketing tools, which can be effectively used in marketing Finnish corporates on Russian Internet by the companies willing to sell their goods or to get known in Russia.
This thesis provides basic knowledge of main Search engine techniques, such as Search engine optimization and Search Engine marketing. By combining these two disciplines the user can perform basic tasks. But, for achieving better results, it is necessary to study these disciplines more precisely.
This study includes information about the majority of tools available to the user and provides up to date screenshots of Russian Search engines front-end, which can be useful in further work. Study discusses the main principles and basics of marketing with the help of Search engines.
The result of the project is a collection of main marketing tools, which can be effectively used in marketing Finnish corporates on Russian Internet by the companies willing to sell their goods or to get known in Russia.
This thesis provides basic knowledge of main Search engine techniques, such as Search engine optimization and Search Engine marketing. By combining these two disciplines the user can perform basic tasks. But, for achieving better results, it is necessary to study these disciplines more precisely.