Starting an Organic Café in Vaasa
Nieminen, Tomi (2013)
Julkaisun pysyvä osoite on
The goal of this study was to find out if there would be enough potential customers to start an organic café in Vaasa. First the business idea of the café was written down, including information about its products, location, operating environment and predicted customer group, together with a SWOT analysis. Theory was searched about target marketing and forming segments. After this a questionnaire was designed to find out the preferences of café goers in Vaasa and data was collected in two cafés in Vaasa. After the results were analysed it appeared that there is a large group of people who are interested in the organic café product characteristic. This group’s preferences and characteristics also matched well to the business idea of the café, so only slight changes to it were needed. After these results the conclusion was that an organic café would have good chances to succeed in Vaasa with small changes to the business idea.