Use of the Internet in Luxury Travel Business at Renshaw Travel
Malyutin, Kirill; Mäntynen, Tuomo (2013)
Lataukset:
Malyutin, Kirill
Mäntynen, Tuomo
Mikkelin ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120420046
https://urn.fi/URN:NBN:fi:amk-2013120420046
Tiivistelmä
The main objective of the research was to find out and analyze the most suitable and most profitable online sources for Renshaw Travel to promote its services on the Internet. Nowadays, it is quite essen-tial to have the same good visibility and presence both in the offline (real) and online worlds. The right use of the Internet is crucial for a luxury travel agency, especially for the company like Renshaw Travel.
The thesis consists of several parts, which are logically divided to create one whole picture. First of all, it was necessary to find and study the theoretical framework, in order to apply this knowledge in practice. In theoretical part the most important components of the industry were reviewed and studied, i.e. tourism, hospitality, luxury travel business, in particular, the profile of Vancouver, since it is the company’s location. Internet marketing related aspects were reviewed and studied as well, for example, marketing as interaction via social media, defining a market and setting a price, tools of social media, and entertainment aspect of Internet marketing.
The empirical part includes the description of Renshaw Travel and its DNA, in particular, as well as its online presence and visibility. As important components of the company’s DNA, Renshaw Travel’s partners and competitors are represented.
The research data was gathered by the data collection methods. For this purpose the Internet was required and used at full capacity. The research involved the method of contacting and interviewing Renshaw Travel specialists to receive the primary data. In this part social media were practiced to find out their online “power” in marketing purposes. The research part also included Renshaw Travel website’s analysis, as well as the partners’ and competitors’ presence, visibility and activities in the online world. Thorough results were presented during this research and analysis. As the final piece of this part SWOT analysis has been conducted.
Conclusions were provided as a summary with some specific recommendations for Renshaw Travel. Followed by concluding remarks with some essential points to express, the conclusions part has be-come the visible results of this thesis, concerning the use of the Internet in luxury travel business by Renshaw Travel.
The thesis consists of several parts, which are logically divided to create one whole picture. First of all, it was necessary to find and study the theoretical framework, in order to apply this knowledge in practice. In theoretical part the most important components of the industry were reviewed and studied, i.e. tourism, hospitality, luxury travel business, in particular, the profile of Vancouver, since it is the company’s location. Internet marketing related aspects were reviewed and studied as well, for example, marketing as interaction via social media, defining a market and setting a price, tools of social media, and entertainment aspect of Internet marketing.
The empirical part includes the description of Renshaw Travel and its DNA, in particular, as well as its online presence and visibility. As important components of the company’s DNA, Renshaw Travel’s partners and competitors are represented.
The research data was gathered by the data collection methods. For this purpose the Internet was required and used at full capacity. The research involved the method of contacting and interviewing Renshaw Travel specialists to receive the primary data. In this part social media were practiced to find out their online “power” in marketing purposes. The research part also included Renshaw Travel website’s analysis, as well as the partners’ and competitors’ presence, visibility and activities in the online world. Thorough results were presented during this research and analysis. As the final piece of this part SWOT analysis has been conducted.
Conclusions were provided as a summary with some specific recommendations for Renshaw Travel. Followed by concluding remarks with some essential points to express, the conclusions part has be-come the visible results of this thesis, concerning the use of the Internet in luxury travel business by Renshaw Travel.