Market enty mode for solar and wind energy based on market analysis for prospective Finnish companies : target srea: Rawalpindi and Islamabad, Pakistan
Zahid, Qazi (2009)
Zahid, Qazi
Lahden ammattikorkeakoulu
2009
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-200912127759
https://urn.fi/URN:NBN:fi:amk-200912127759
Tiivistelmä
The purpose of the research was to find the most appropriate market entry mode for the prospective Finnish solar and wind energy companies based on the market analysis. The research was focused on analyzing the market of two cities, Rawal-pindi and Islamabad, Pakistan. In order to understand and analyze the solar and wind energy market of the two cities, this research focuses on the following ques-tions: 1) what is the suitable strategic foreign market entry mode, 2) what is the current situation of solar and wind energy situation, 3) how to evaluate the com-petitive forces and the renewable industry of solar and wind energy, and 4) what are the main environmental factors considered for the solar and wind energy companies in selecting cities of Rawalpindi and Islamabad? The study is based on analysis of the qualitative data obtained through in-depth interviews with the main target groups including the renewable energy companies, Chamber of Commerce Rawalpindi, real estate developers and Alternative Energy Development Board.
Based on the market analysis, it was found out that both the two targeted cities are full of solar energy generation potential, based on their geographical location. Only few local companies are dealing in the solar energy backup solutions in both the targeted cities. Due to lack of technology and manufacturing facilities within the country all the companies are importing the solar energy solutions. Due to lack of awareness, highly priced imported solar energy solutions, currently the residents of the two cities are using affordable non-friendly backup solutions. Any Finnish solar technology companies can enter this highly potential market of two cities using the joint venture mode with the local partner to perform manufacturing. Low priced products and extensive marketing of the solar energy solutions will be the key to target larger middle and high income residential populations of the two cities. Residential customers are heavily suffering from the electricity shortage and currently relying on the non environmental friendly backup solutions.
Based on the market analysis, it was found out that both the two targeted cities are full of solar energy generation potential, based on their geographical location. Only few local companies are dealing in the solar energy backup solutions in both the targeted cities. Due to lack of technology and manufacturing facilities within the country all the companies are importing the solar energy solutions. Due to lack of awareness, highly priced imported solar energy solutions, currently the residents of the two cities are using affordable non-friendly backup solutions. Any Finnish solar technology companies can enter this highly potential market of two cities using the joint venture mode with the local partner to perform manufacturing. Low priced products and extensive marketing of the solar energy solutions will be the key to target larger middle and high income residential populations of the two cities. Residential customers are heavily suffering from the electricity shortage and currently relying on the non environmental friendly backup solutions.