Key Factors Contributing to the International Success of a Rock Band: Managing Artists as Businesses
Tilly, Anna (2013)
Tilly, Anna
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121521252
https://urn.fi/URN:NBN:fi:amk-2013121521252
Tiivistelmä
The aim of the study is to identify the main factors that can make a rock band successful in the music industry, particularly in Europe. As the study considers bands to be businesses, it takes a managerial point of view. It determines the role and responsibilities of an artist manager, and explores the different management possibilities for artists.
The topics the study is discussing include the importance of a clear artistic vision, branding and strategic planning, tools for audience building, the possibility of self-management and the changing business models in the music industry.
The commissioner of the research is a Danish group, Cold Black. A newcomer rock band, which has been self-managed and self-financed since the beginning of its career. The band is already successful in its local market and now looking for ways to promote their music on international markets.
The chosen research method is qualitative, supported by a set of semi-structured interviews, a focus group discussion and literature review. The interviews are conducted with industry experts and musicians. Based on the data collected, the commissioner receives developmental suggestions to make them more competitive on international markets.
As a result, the study prepares the commissioner and their music for being successfully exported internationally. It may also serve as a guideline for young musicians and managers, especially within Europe.
The topics the study is discussing include the importance of a clear artistic vision, branding and strategic planning, tools for audience building, the possibility of self-management and the changing business models in the music industry.
The commissioner of the research is a Danish group, Cold Black. A newcomer rock band, which has been self-managed and self-financed since the beginning of its career. The band is already successful in its local market and now looking for ways to promote their music on international markets.
The chosen research method is qualitative, supported by a set of semi-structured interviews, a focus group discussion and literature review. The interviews are conducted with industry experts and musicians. Based on the data collected, the commissioner receives developmental suggestions to make them more competitive on international markets.
As a result, the study prepares the commissioner and their music for being successfully exported internationally. It may also serve as a guideline for young musicians and managers, especially within Europe.