SOCIAL MEDIA MARKETING STRATEGY : Case: LiveActive by Studio Moderna d.o.o.
Helin, Mia (2013)
Helin, Mia
Jyväskylän ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121921917
https://urn.fi/URN:NBN:fi:amk-2013121921917
Tiivistelmä
In the technology driven world of today, digital marketing, particularly social media marketing has revolutionized the way companies market and communicate with their customers.
The purpose of this thesis is to further delve into the world of social media marketing and to focus on how important it is for the businesses to build and strengthen their social media marketing efforts. This thesis will focus on a Slovenian health & fitness brand called LiveActive. The main objectives are to identify the best practices for businesses using social media marketing and in turn, present how the LiveActive brand can use social media to their advantage.
This thesis is action research oriented and uses qualitative research in the form of benchmarking and desk research. An internship period working directly with the case brand is also used as a method of research.
The purpose of this thesis is to further delve into the world of social media marketing and to focus on how important it is for the businesses to build and strengthen their social media marketing efforts. This thesis will focus on a Slovenian health & fitness brand called LiveActive. The main objectives are to identify the best practices for businesses using social media marketing and in turn, present how the LiveActive brand can use social media to their advantage.
This thesis is action research oriented and uses qualitative research in the form of benchmarking and desk research. An internship period working directly with the case brand is also used as a method of research.