• Developing Online Marketing in Social Media for DORTMUNDtourismus e.V. 

      Steinrücken, Thomas (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2010)
      The thesis discussed the topic of online marketing in social media. The focus was set on the social media platforms Facebook, YouTube and Flickr. Commissioner of the thesis was DORTMUNDtourismus e.V., the destination ...
    • Winter Tourism Product Development In Rovaniemi For Lapland Safaris 

      Joseph, Sunday; H. Ariyananda , Osmund (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2010)
      In our thesis, we integrated the different theories of tourism product development with the current practice of the several products/services offered in Lapland Safaris. The first part of our thesis was the theoretical ...
    • Improving Marketing Communication Patterns of Mäkelän Mökki- ja Talomajoitus Oy 

      Nevala, Riikka (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2010)
      The objective of this thesis was to introduce a framework for marketing communications of Mäkelän Mökki- ja Talomajoitus Oy. The aim is to find cost-effective marketing tools, and to give improvement suggestions for the ...
    • Image study of Lapin Liitto 

      Amey, Evgenia (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2010)
      The following thesis is an empirical study on the image of Lapin Liitto (Regional Council of Lapland) among its stakeholders, other important regional organizations and students of Rovaniemi University of Applied Sciences. ...
    • Collection and Use of Customer Information in Tourism Product Development: Case Villi Pohjola - Eräsetti Wild North 

      Castrén, Iiris (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2011)
      The purpose of my thesis was to find out how customer information is collected and used in product development at Villi Pohjola – Eräsetti Wild North. I also viewed the company’s meeting customers’ characteristics and ...
    • Co-Creating a Tourism Product: Case St. Lapland 

      Mattila, Niina (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2011)
      The objective of this thesis was to redevelop a tourism product package, Rivers and Trails, for the export group St. Lapland. The original product was created to increase the customer flows for the summer and the autumn ...
    • Developing Destination Induction in Ylläs 

      Ylläsjärvi, Ellinoora (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2011)
      The purpose of my thesis was to study the current state of destination induction in Ylläs. The reasons for choosing this topic arise from my own background. I am originally from Ylläs, and saw a need to improve the area ...
    • Analysis of Local Markets for Restaurant Monte Rosa and Meeting Facilities of CityHotel 

      Kumpula, Helena (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2011)
      The objective of the thesis was to acquire more information about the local customers of the Restaurant Monte Rosa and the meeting facilities of the CityHotel. The need for a thesis project arose when the commissioner ...
    • INTERNATIONAL TOURISM MARKETING : PROMOTING BRC BUDGET CAR RENTAL AND TOUR, ETHIOPIA 

      Jauhojärvi, Tutu (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2011)
      This practice based thesis project was launched by the author who has studied the background about Ethiopian tourism, where the commissioner company is based in. The goal of the project was to establish international ...
    • Development Possibilities of Tourism in Pello 

      Leppänen, Anna-Riikka; Korpi, Elina (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2012)
      The purpose of the thesis was to examine the current situation and development needs of tourism industry in Pello in order to provide development tools and knowledge for the local Destination Management Organisation (DMO). ...
    • Perceptions of Ecotourism in Finland 

      Ikonen, Hanna (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2012)
      The purpose of this thesis was to find out the current perceptions of ecotourism in Finland. The research topic derived from my personal interest in the subject and observations about the lack of ecotourism products and ...
    • Volunteer Tourism Program Development, Case Vietnam Heritage Travel 

      Nguyen, Leminh (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2012)
      The purpose of this thesis project is to figure out what kinds of volunteer tourism programs should be developed for Vietnam Heritage Travel, a tour operator in Vietnam, and what business and volunteering factors need to ...
    • Marketing Communications Plan. Case: Lapin Retriittisafarit 

      Moilanen, Susanna (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2012)
      The objective of this thesis was to find out the best marketing communications channels and tools for a new tourism company in Rovaniemi. The subject derived from the personal interest to marketing and its communications ...
    • Product Development Process of Salla Package for Magnetic North Travel Ltd 

      Niemelä, Noora-Maria (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2013)
      The purpose of this thesis was to create an example holiday package for the tour operator Magnetic North Travel Ltd and to report the different phases of the process. The end product includes a PDF of a holiday package ...
    • Perceptions of Students of Rovaniemi University of Applied Sciences on the Brand of Fazer Food Services 

      Kansanaho, Niina (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2013)
      The aim of the study was to detect the perceptions of students of Rovaniemi University of Applied Sciences on the brand of Fazer Food Services. The goal of the study was to present Fazer Food Services areas of development ...
    • IMPLEMENTATION OF DQN® QUALITY HANDBOOK FOR A DMC COMPANY: Case Safartica 

      Pasma, Suvi (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2013)
      The aim of this thesis was to generate and implement a Destination Quality Net (DQN®) Quality Handbook for the case company Safartica and thus improve the quality functions within the company’s operations. Safartica is a ...
    • CROSS-BORDER GREEN CARE CLUSTER YLITORNIO – ÖVERTORNEÅ: CHALLENGES AND OPPORTUNITIES 

      Sturk, Jenna (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2013)
      The purpose of the thesis was to find if there is an interest for businesses in the cross-border municipalities, Ylitornio in Finnish Lapland and Övertorneå in Swedish Norrbotten, to create a cross-border Green Care Cluster ...
    • Features of Slow Philosophy in Kajaani: Slow Tourism as a Tool in Destination Development in the Land of Hunger 

      Svärd, Verna (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2013)
      The Slow Food Movement was established by Carlo Petrini in a small Northern Italian village called Bra in 1986. Later on the Slow Food Movement has been developed as the Slow Philosophy which has various branches. One of ...
    • Cross-border Cooperation in Barents Tourism: Insights from Finnish Lapland 

      Koskinen, Mira (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2013)
      The main aim of this thesis project was to obtain a better understanding of how the tourism industry in the Barents Region could be developed through multilateral cross-border cooperation. The main focus was on discovering ...
    • Developing a Holiday Package in Swedish Lapland 

      Jokela, Kirsi (Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2013)
      The purpose of this thesis project was to create a holiday package in destination Luleå for the commissioner Magnetic North Travel Ltd for international markets. The result of the thesis is a sample package brochure which ...